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We're a small family-owned business, and proud to be.
Picture this:
You’ve been an attorney for almost 20 years. On a rainy morning, you get a phone call — it’s another “Big Supplement Brands” begging you to come to their rescue because they’re once again in deep waters thanks to some over-hyped misleading marketing “tactics” (to be honest, we prefer the term “gimmicks”) and the judge is having none of it.
Over time, you’ve become the go-to-guy those Big Nutrition Corps run after when they need someone to fight for their cause (… or lack of). Being able to witness what’s happening behind closed doors is leaving a terrible taste in your mouth…
Finally, after representing too many “health” companies that sell unhealthy products — you decide it’s time for a change.
By combining your passion to live a healthy and fit lifestyle… with your disgust of the current state of the industry… you finally come up with a REAL natural food supplement that you not only believe in but that you use daily with incredible results.
You’re now determined to bring your product to the rest of the world, and suddenly, you turn around and realize your whole family is with you :)
Not a bad story, isn’t it?
Well, that’s exactly what happened to our Founder, Charles — the “Fitness Lawyer” who turned it around and created Ground-Based Nutrition with the help of his sister (Jodi), dad (Chuck) and mom (Janet)!
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