We recently stirred up a little conversation online after talking about how many T-shirts it can take to pay off a heat press.
Some people had fair questions. Some had very strong feelings. So, we decided to take another pass at it and dig a little deeper.
In our newest video, I break down:
- What custom printed T-shirts are actually selling for online
- How much it can cost to produce a shirt at different business stages
- A few real-world costs that can affect your bottom line
- And yes, how many T-shirt sales it may take to pay off a heat press
The exact numbers will look different for everyone, but this should give you a much clearer starting point if you are trying to price your work, understand your margins, or decide whether T-shirt printing makes sense for you.
Watch the full video to see the breakdown 👇
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