Imogene and Willie Emails

Imogene and Willie

US · imogeneandwillie.com

austin city limits 🌈

we were invited to create a small capsule of pieces for ACL music fest, two that you can only get at the festival itself, and two that we get to release today.

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October 6, 2022 11:06pm

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( introducing )

the austin city limits music fest tees

a very special collaboration that began purely as an Austin wishlist, "what-if" kind of idea... that later, completely through kismet, came to fruition.

we were invited to create a small capsule of pieces for ACL music fest, two that you can only get at the festival itself, and two that we get to release today.

each graphic is developed in-house from original hand-drawn artwork, then screen-printed here in nashville, tn.

( featured )

little river sock mill

what began as a simple desire to make socks in the USA has evolved into a world of its own - one where we get to experiment, explore, and make socks that we'd want to wear.⁠

every pair is thoughtfully crafted by second-generation sock makers from Texas-grown certified organic cotton.⁠

( featured )

the "bird dog" trucker

simple, straightforward, made well, and made right here.

a vintage-inspired trucker hat that checks all the boxes: fit, construction, quality… and, most importantly, made in the USA.

nashville

2601 12th ave south, nashville, tn

© 2022 imogene + willie

615.739.5286 | [email protected]

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Recent emails from Imogene and Willie See more

Imogene and Willie

· February 2, 2023 11:00pm

from days gone by 🌊

inspired by the kind of hoodie you score at a vintage shop or flea market and never let go of.
Imogene and Willie

· January 31, 2023 8:33pm

last chance 🤞

the opportunity to start from scratch is a beautiful thing.
Imogene and Willie

· January 28, 2023 3:01pm

WEEKEND ONE OF A KIND ⚡

a killer collection of vintage, made by matt pieces, one-of-a-kind jewelry, and a handful of compelling surprises.
Imogene and Willie

· January 27, 2023 12:05am

a limited edition indigo release.

our favorite crew neck sweatshirt is back. limited edition run of 175.
Imogene and Willie

· January 25, 2023 9:00pm

thank you. 💙

whether you’ve known about us since day one or just recently happened to find out about us, we want you to know: you are part of our story.
Imogene and Willie

· January 25, 2023 12:05am

our very first tee ➕

in the early days of i+w, we had just made our first pair of jeans, and we desperately wanted to offer folks that walked through our doors at least a little something other than our denim.
Imogene and Willie

· January 21, 2023 2:05pm

back in a killer selvage denim ✔️

our long-time best-selling men's fit, now available in an unbelievable charcoal, yard-dyed, 100% cotton fabric.
Imogene and Willie

· January 19, 2023 7:01pm

YEE-HAW 🧦

introducing two new additions to our ongoing collection with Little River Sock Mill in Fort Payne, Alabama.
Imogene and Willie

· January 18, 2023 12:04am

come home 🐎

while most of our graphics are developed from matt's art, our latest tee pulls directly from one of his most recent studio pieces, "come home", originally a mixed media piece drawing use of pencil, pen, and ink.
Imogene and Willie

· January 14, 2023 4:03pm

our most iconic high-rise is back 💙

the simplicity we all want from a pair of jeans, complemented by a timeless, powerful, feminine silhouette.
Imogene and Willie

· January 13, 2023 12:05am

bandits beware 🏜

an ode to our new home in austin, developed in-house from hand-drawn art by matt, and inspired by the thousands of vintage tees we've gotten our hands on over the years.
Imogene and Willie

· January 11, 2023 12:02am

perfectly broken in 👖

it's a myth that only rigid jeans can document our lives and travels.
Imogene and Willie

· January 7, 2023 2:01pm

a little something extra.

taking direction from a tried and true men’s fit that, time and time again, we saw women reach for during their denim fittings, we adjusted this pant to subtly elevate the qualities in it that we already loved.
Imogene and Willie

· January 5, 2023 12:03am

back in a killer new wash 💙

we wanted to replicate the feeling of a well-loved jean that had been put through its paces, but still had plenty of miles left in the tank.
Imogene and Willie

· January 1, 2023 3:04pm

one year wear 👖

buy a pair of full-priced jeans this january, get 40% off a fresh pair next january.
Imogene and Willie

· December 30, 2022 3:01pm

hand-printed, one at a time ✔️

when we released this t-shirt a few months back to celebrate the opening of our second home, it sold out in a matter of hours. now, its been restocked in all sizes -- but chances are they won't last long.
Imogene and Willie

· December 27, 2022 11:00pm

dead wrong ☠️

two new additions to our lineup of graphics tees, developed in-house from art hand-drawn by matt. inspired by the thousands of vintage tees we've gotten our hands on over the years.
Imogene and Willie

· December 22, 2022 3:00pm

there's still time ♥️

if this year's gifting snuck up on you, like it has for many of us, we're here to make sure you know it's not too late to ensure your loved ones get exactly what they wanted.
Imogene and Willie

· December 21, 2022 12:05am

a very special collaboration 🧵

when we decided we wanted to pursue making our own blankets, working with them was a no brainer.
Imogene and Willie

· December 17, 2022 2:05pm

take flight. 🛫

what began intending to be a historical military design evolved into something all its own
Imogene and Willie

· December 15, 2022 8:33pm

just in the nick of time 🕰

when we announced the return of this i+w icon a few weeks back, it sold out in a matter of hours. now, its restocked in all sizes -- just in the nick of time
Imogene and Willie

· December 13, 2022 11:01pm

tennessee champs 🏈

the latest addition to our lineup of graphics, developed in-house from art hand-drawn by matt. inspired by the thousands of vintage tees we've gotten our hands on over the years.
Imogene and Willie

· December 10, 2022 2:03pm

our modern take on a classic 🤎

introducing: the olivia wool military trouser.
Imogene and Willie

· December 9, 2022 12:04am

the ojai robe

only 100 made.
Imogene and Willie

· December 6, 2022 11:37pm

our new heavy hitter 🏔

for this iteration of our tried and true button up, we used an especially substantial 17.5oz shetland wool, with the intention of adding an extra element of protection against the cold.
Imogene and Willie

· December 3, 2022 3:05pm

WEEKEND ONE OF A KIND 💀

a curated collection of vintage, made by matt pieces, one-of-a-kind jewelry, and a handful of compelling surprises. here today, gone tomorrow.
Imogene and Willie

· December 1, 2022 11:05pm

the legend returns ⚡️

what began as a one-off vintage sweatshirt quickly evolved into an i+w staple. now, we're damn pleased to announce the return of our stitched "bolt" sweatshirt for the first time in years.
Imogene and Willie

· November 28, 2022 11:02pm

( SALE ) ends tonight at midnight

take 20% off sitewide. free shipping on all orders over $100. use discount code "ELLENDAVIS" at checkout.
Imogene and Willie

· November 28, 2022 4:48pm

who the hell invented cyber monday?

take 20% off sitewide. free shipping on all orders over $100. use discount code "ELLENDAVIS" at checkout.
Imogene and Willie

· November 26, 2022 3:04pm

our favorite cardigan in two new colors 🌿

for the longest time, we dreamt of making the perfect cardigan. three years ago, we introduced the beckett — our ideal combination of cozy comfort and versatility.
Imogene and Willie

· November 25, 2022 1:30pm

what the hell is black friday?

take 20% off sitewide. free shipping on all orders over $100. use discount code "wthbf" at checkout.
Imogene and Willie

· November 23, 2022 1:30pm

( SALE ) what the hell is black friday?

take 20% off sitewide. free shipping on all orders over $100. use discount code "wthbf" at checkout.
Imogene and Willie

· November 22, 2022 12:01am

our ideal utilitarian piece ✔️

for this traditional naval staple, we used a 100% cotton outer that we washed down to the perfect vintage hand-feel, then paired it with antique brass zippers, a blended cotton / wool herringbone lining, and finished things off with a faux-sherpa collar.
Imogene and Willie

· November 19, 2022 2:01pm

inspired by the details 🤎

taking notes from a Vietnam-era souvenir jacket, we were inspired by the cropped fit and understated vintage details, so we decided to bring them back to life in a fabric that felt unexpected and elevated.
Imogene and Willie

· November 18, 2022 12:07am

our friend Jon. 📸

our favorite connections are when the folks that interact with i+w truly get to feel like they are a part of this. and sometimes, these small, simple connections spark the idea to get together and try something new... to make something exciting happen.
Imogene and Willie

· November 16, 2022 12:02am

made in the USA. 🛫

last year, when we began creating this capsule, we were given access to over 60 years' worth of the Alpha Industries archive. since that day, we've worked to create garments that were a reflection of the inspiration we found in these iconic pieces.
Imogene and Willie

· November 12, 2022 3:03pm

introducing: i+w x alpha industries AW22 🛫

made in the USA. we were given exclusive access to over 60 years' worth of the Alpha Industries American-made military archive, and every piece we created is directly inspired by the original vintage versions.
Imogene and Willie

· November 11, 2022 7:50pm

a collaboration over two years in the making.

14 limited edition pieces inspired by vintage versions we've drooled over for years.
Imogene and Willie

· November 10, 2022 12:01am

it just feels right.

our killer, heavyweight women's cardigan is back again -- this time accompanied by another beautiful seasonal shade.
Imogene and Willie

· November 8, 2022 12:01am

for the shorter days. 🏕

"for the first time in my life the weather was not something that touched me, that caressed me, froze or sweated me, but became me."
Imogene and Willie

· November 5, 2022 2:04pm

a space of self-love. 💙

our answer to a simple question: “with unlimited resources… with no restriction - what is the jean that you want to wear”?
Imogene and Willie

· November 3, 2022 11:05pm

heavyweight plaids are back.

as the weather turns, we like to bring back our tried and true flannel shirt with a heavier, warmer fabric.
Imogene and Willie

· November 1, 2022 11:01pm

our first-ever crewneck sweater 🎣

made with an incredibly soft 100% lambswool yarn spun in Scotland, our fisherman crew is a seasonal staple that's as sturdy and substantial as it is comfortable.
Imogene and Willie

· October 29, 2022 1:03pm

our women's plaid is back 🌲

last year, we introduced our first-ever plaid shirt in a fit designed specifically for women. it sold out in less than a day. this year it's back in two new fabrics (that we humbly think are the best we've ever gotten our hands on).
Imogene and Willie

· October 27, 2022 11:02pm

this one's all about the fabric 🧵

versatile, straightforward and durable, our utility coat was inspired by the days when a jacket was made to take a beating.
Imogene and Willie

· October 25, 2022 11:02pm

chasing that familiar feeling 🤞

featuring vintage details, a cropped fit, and a dropped shoulder, this pullover immediately gives the feeling of a peice you've had for years, and will continue with you for many more to come.
Imogene and Willie

· October 22, 2022 2:01pm

two killer versions of a fall staple. 🌲

versatile and functional, it's a piece that's mean to be worn as you see fit... and meant to be worn to death.
Imogene and Willie

· October 20, 2022 11:03pm

our first moleskin pant.

our latest (and personal favorite) women's fit, this time in a stunning, 100% cotton moleskin.
Imogene and Willie

· October 19, 2022 9:46pm

the annual garage sale 🌿⛪️ 🌿

we'll be posted up in the backyard of the shop, where we'll have tons of heavily discounted vintage pieces, discontinued jeans, damages and second-quality items, samples, prototypes, and more.
Imogene and Willie

· October 18, 2022 11:02pm

timeless & functional 🌿

our latest women's garment adopted the subtle characteristics of a vintage military henley, with an adjusted fit for a flattering, modern silhouette.
Imogene and Willie

· October 15, 2022 1:07pm

the oscar trouser is back ⚡

the return of our beloved denim trouser, this time in a next-level 14.2 oz rigid denim from the legendary Yoshiwa denim mill in Japan.
Imogene and Willie

· October 13, 2022 4:59pm

a new home & two new graphics 🌵

two new tees, made specifically to celebrate the opening of our second home on south congress in austin, tx.
Imogene and Willie

· October 11, 2022 10:00pm

our best workshirt yet ✔️

based off of a vintage hand-me-down chamois button up, griffin was developed with the desire to fill the gap between a flannel and outerwear: an intentionally versatile garment designed to take a beating
Imogene and Willie

· October 8, 2022 1:02pm

introducing: the diana 🖤

taking an incredible pleated military pant from our archives, we reinterpreted it with our favorite 15oz, 100% cotton black selvage denim.
Imogene and Willie

· October 5, 2022 12:01am

AUSTIN.

as we get ready to open up the doors to our Austin shop, we wanted to do something special to make this new space feel like home.
Imogene and Willie

· October 1, 2022 2:01pm

a very special collaboration 👞

introducing an EXTREMELY limited edition shoe that is truly a labor of love.
Imogene and Willie

· September 29, 2022 11:01pm

cozy vibes.

beanies, boot socks, and plaids: the perfect companions for the cooler months to come.
Imogene and Willie

· September 27, 2022 11:00pm

the legend returns.

a vintage-inspired denim jacket with the same signature stitch details as our jeans, the wilkins is our updated version of a road-tested classic.
Imogene and Willie

· September 24, 2022 2:01pm

our best plaids yet ⚡️

making a new plaid shirt has become a challenge we look forward to -- because it takes some creative effort to find a result we believe in.
Imogene and Willie

· September 22, 2022 10:29pm

🌵 DRUGS 🌵

in anticipation of our next pop-up together, we decided to make a fun, limited edition graphic tee in collaboration with varnish & vine.
Imogene and Willie

· September 20, 2022 11:30pm

corduroy is back 🧡

a reflection of the mission we’ve had from the very beginning: to create timeless styles that are flattering, comfortable, and versatile.
Imogene and Willie

· September 17, 2022 2:00pm

WEEKEND ONE OF A KIND 🌅

an extremely curated collection of vintage jewelry, st. christopher pendants, and a few killer surprises.
Imogene and Willie

· September 15, 2022 9:08pm

THE ROUNDUP 🐎

an extremely limited edition graphic made to commemorate the return of our "roundup" event in the backyard in participation with AMERICANAFEST.
Imogene and Willie

· September 13, 2022 10:59pm

made with intention ✔️

the i+w knit henley: now available in moss, copper, vintage white, and faded black.
Imogene and Willie

· September 10, 2022 2:01pm

indigo, always. 💙

with each indigo project, we explore the subtleties of the moment we’re in -- discovering the beauty in possibility.
Imogene and Willie

· September 8, 2022 8:30pm

two new truckers 🧢

we're excited to introduce the latest iteration of our trucker cap -- bringing back one of our original signature designs from deep in the archives.
Imogene and Willie

· September 3, 2022 2:01pm

pick your poison 🏁

two new graphics, inspired by our obsession with the timeless, the unexpected, and the iconic.
Imogene and Willie

· September 1, 2022 9:01pm

for your eyes only. 🤫

we've decided to markdown a handful of items to make room for some exciting new arrivals. and because you're on our mailing list, you get first dibs.
Imogene and Willie

· August 30, 2022 11:14pm

the between days ☀️

a handful of new arrivals and old favorites, carefully selected to guide us from season to season.
Imogene and Willie

· August 27, 2022 2:00pm

VIDALIA MILLS LOT 3 DENIM ⚡️

in the three years since we released the first jeans sewn from Vidalia Mills denim, the team at Vidalia has been hard at work.
Imogene and Willie

· August 25, 2022 10:00pm

good things come in threes 🧦

what began as a simple desire to make socks in the USA has evolved into a world of its own - one where we get to make socks that we'd want to wear.
Imogene and Willie

· August 23, 2022 11:00pm

hi. kate is back. 💙

we've always considered longevity the true test of a new idea. a great jean should get better with time -- effortlessly evolving.
Imogene and Willie

· August 20, 2022 2:01pm

HELLCATS ⚡️

inspired by days gone by, this tee gets its name from an old photo of matt’s grandpa wearing a "HELLCATS" baseball jersey on an army base during WWII.
Imogene and Willie

· August 18, 2022 10:44pm

the devil's in the details 👹

developed in-house from original hand-drawn artwork, and inspired by our obsession with the timeless and unexpected.⁠
Imogene and Willie

· August 16, 2022 6:00pm

effortless, comfortable, and versatile. ✔️

our summer staple is now restocked in all colors and sizes.
Imogene and Willie

· August 13, 2022 2:00pm

our new weekend staple ☀️

the latest manifestation of our obsession with this intricate, hand-loomed, 100% cotton fabric.
Imogene and Willie

· August 10, 2022 5:02pm

back from the archives 🐅

what began initially as a one-of-a-kind woodblock print, we brought this iconic tee back as a screen-printed graphic.
Imogene and Willie

· August 6, 2022 2:00pm

TROUBLE AHEAD 💀

the next step in our ongoing obsession with tie-dye, bootleg t-shirts, and the timeless & unexpected.⁠
Imogene and Willie

· August 3, 2022 10:29pm

back in stock 🩳

it's okay to give your jeans a day off.
Imogene and Willie

· July 30, 2022 2:00pm

the peach truck 🍑

a very special, limited edition t-shirt screen-printed from hand-drawn artwork. made in support & celebration of our friends at the peach truck.
Imogene and Willie

· July 27, 2022 10:07pm

SOMEWHERE ELSE 🌵

the latest addition to our collection of bandanas, pulling both from original artwork and countless vintage bandanas that we've gotten our hands on.
Imogene and Willie

· July 23, 2022 2:00pm

limited edition: from the studio 🔷

today, imogene + willie turns 13 years old. to celebrate that milestone, it only made sense to do one thing...
Imogene and Willie

· July 21, 2022 5:30pm

a shirt built to take a beating.

initially patterned from a tee in matt's personal archive, then adjusted to give it a more modern fit, our raglan has become a well balanced staple.
Imogene and Willie

· July 19, 2022 11:00pm

midsummer blues 💙

an inspired re-creation of that magical moment when you have to listen to your favorite piece… and follow where it leads.
Imogene and Willie

· July 16, 2022 2:00pm

two for two ✔️

our long-time best-selling men's fit, now available in an unbelievable yard-dyed denim… in two colors.
Imogene and Willie

· July 14, 2022 4:14pm

the return of a legend.

one of our all-time favorite (and best-selling) graphics -- the one that laid the groundwork for the hand-drawn artwork we continue to print today.
Imogene and Willie

· July 9, 2022 2:28pm

this jean feels different. 💙

over the course of last 13 years, we've made our fair share of jeans... and with each new pair comes and opportunity.
Imogene and Willie

· July 7, 2022 11:00pm

tanks for everything 🌿

a piece that quickly became a staple of our spring and summer wardrobe is back in stock.
Imogene and Willie

· July 4, 2022 2:01pm

thank you.

today, as we continue to grow, we remain dedicated to our original mission to preserve made-in-the-USA clothing.
Imogene and Willie

· July 2, 2022 2:01pm

dead ringer 🎯

our first ever graphic ringer tees. developed from hand-drawn art by matt, and inspired by the thousands of vintage tees we've gotten our hands on.
Imogene and Willie

· June 30, 2022 5:14pm

for those who have been asking 💙

this time of year, nothing quite compares to an old pair of worn-in cutoff shorts. to us, they encourage a sense of ease. comfort. nostalgia.
Imogene and Willie

· June 28, 2022 11:00pm

our t-shirt philosophy 🧵

we do it our way for one reason: it makes a difference.
Imogene and Willie

· June 25, 2022 2:00pm

⚡️ MADE BY MATT ⚡️

a fresh collection of tees, zippos, skateboards, and flasks -- all painted or engraved in-house by matt.
Imogene and Willie

· June 23, 2022 11:00pm

good things come in twos. 💙

perfect for days in the sun, or the cool summer evenings that follow.
Imogene and Willie

· June 21, 2022 11:00pm

high stakes 🌵

introducing two new additions to our ongoingcollaboration with Little River Sock Mill.
Imogene and Willie

· June 18, 2022 2:00pm

for the warmer months 🏜

one of our favorite new fits, now available in a beautiful terra cotta herringbone.
Imogene and Willie

· June 16, 2022 2:36pm

supper + song is tonight!

our final supper + song of the season is tonight from 7-10pm, featuring our friend steve poltz, and special guests Mamas.
Imogene and Willie

· June 14, 2022 11:00pm

it’s finally back ⚡️

when we launched this hat a few months back, it sold out in a matter of days.