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What should I buy from Puriya during BFCM?

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Hi - — Jill here, 

We had a few customers write in and ask us which products they should buy for their friends and family during our BFCM promotion. As you know, we’re offering a 25% discount with code BFCM25 until Monday at midnight. Which means, this is the perfect opportunity to shop for your loved ones with skin problems. 

You can treat this email as your Buyer’s Guide to Puriya

Let’s get into it… 

Our products fall into two main categories: Eczema and sensitive skin & antifungal. 

Let’s take a deeper dive into each category. And remember: Use code BFCM25 to save 25% on your total (no matter how many products you buy!). 

Category #1: Eczema and sensitive skin

Whether you or a loved one has eczema, psoriasis, sensitive skin, or are prone to allergies or acne, we have products that can help. Yi-Jen and I have personal experience with eczema, and know how miserable it makes you. How maddening the vicious “itch-scratch” cycle is. And how it crushes your confidence. 

That said, we also know how to manage (and even reverse) it :) 

In fact, our in-house doctor, Dr. Michele Burkland, created what we call: 

“The 3-Step System For Sensitive Skin”

Here’s how it works: 

Step 1: Use a high-quality face and body wash

Using a face wash and body wash that clogs your pores can cause acne breakouts and even irritate your eczema flare up. Using a cleanser—like our Ultra Gentle Face Wash and Ultra Gentle Body Wash—that doesn’t clog your pores is your first step towards reclaiming glowing skin. 

Our Ultra Gentle Face Wash and Body Wash are gentle enough to not offend your skin, and strong enough to, well, clean your body.

>>Try Ultra Gentle Face Wash here

>>Try Ultra Gentle Body Wash here

(Remember to use the code: BFCM25 to save 25%)

Step 2: Hydrate and lock in moisture 

Now that your body’s cleaned, you need to moisturize your skin. A lack of moisture on your skin heightens your eczema, psoriasis, and sensitive skin symptoms. This is why your dries, cracks, and can even bleed. It’s also responsible for itchiness, flakiness, and increased sensitivity. 

But here’s the kicker: 

You must moisturize your skin as soon as you step foot out of the shower. Why? Well, there’s something called the “golden period of moisturization.” This is where your skin locks in the maximum amount of moisture — and it happens within minutes after leaving the shower. 

For this step, you want to use a product like Mother of all Creams. 

Now, we have two versions of Mother of all Creams: Light Peppermint (most popular) and Mildly Earthy (designed for ultra sensitive skin). 

Pick your version depending on the sensitivity of your (or a loved one’s) skin. 

Only Mildly Earthy has a National Eczema Association seal because it’s designed for ultra sensitive skin. (Light Peppermint does not have a National Eczema Association seal because we include essential oils in it.) 

>>Try Light Peppermint Mother of all Creams here (for mildly sensitive skin)

>>Try Mildly Earthy Mother of all Creams here (for ultra-sensitive skin)

(Remember to use the code: BFCM25 to save 25%)

Step 3: Strengthen your skin from within

After addressing your symptoms on your skin, it’s time to go deeper and prevent them from surfacing again. 

For that, we recommend strengthening your skin from within with our Free To Be Me Sensitive Skin Supplement. The supplement addresses the 6 building blocks of healthy skin, to free you from humiliating skin problems for good! 

>>Try Free To Be Me Sensitive Skin Supplement here

(Remember to use the code: BFCM25 to save 25%)

Category #2: Antifungal 

Another cause of embarrassing skin problems that undermine your confidence is fungal infections. Fungi are the culprit for everything from jock itch and athlete’s foot to ringworm and yeast infections. 

But don’t worry, Dr. Michele Burkland has you covered there too :) 

In fact, like her system for sensitive skin, she also created one for fungal infections called: 

“The Antifungal System” 

Here’s how it works: 

Step 1: Treat the fungal infection

When it comes to treating fungal infections, there’s not an OTC solution that’s as effective or as safe as using Free To Be Active Antifungal Balm

We designed it with zinc undecylenate, which is clinically proven to naturally treat fungal infections. Plus, it soothes your itchiness and deeply nourishes your dry skin. 

>>Try Free To Be Active Antifungal Balm here 

(Remember to use the code: BFCM25 to save 25%)

Step 2: Deeply cleanse your skin 

Once treating your fungal infection, you want to minimize your symptoms and prevent it from happening again. That’s why it’s crucial to use a body wash that cleanses your skin deeper than others (without drying out your skin). 

That’s where Free To Be Active Tea Tree Body Wash enters the chat.

It’s jam-packed with plant-based ingredients clinically proven to provide a deep cleaning. Thanks to its triple-action approach—cleansing, hydrating, and protecting—it provides a deeper level of protection than other body washes do. 

>>Try Free To Be Active Tea Tree Body Wash here

(Remember to use the code: BFCM25 to save 25%)

Step 3: Promote gut flora balance and healthy skin from within

Believe it or not, one of the most common culprits of fungal infections is actually your gut! When your gut flora goes out of balance, it causes a bunch of problems to pop up over your skin. 

Taking Free To Be Balanced Skin Supplement is your antidote :) 

This plant-based skin supplement provides nutrients that contribute to digestive and immune function, stress relief, and healthy inflammatory response to encourage the maintenance of a healthy microbiome.

>>Try Free To Be Balanced Skin Supplement here

(Remember to use the code: BFCM25 to save 25%)

Step 4: Maintain your moisturized and fungus-free skin

To best prevent future fungal infections from wreaking havoc on your skin, we recommend keeping a jar of Wonder Balm handy. 


Wonder Balm is specifically crafted for sweat-prone areas and athletic lifestyles. It withstands humidity and moisture, so your skin stays clean, hydrated, and protected. Using it for protection (or whenever a fungal infection starts to bloom) can keep your skin hydrated, healthy, and fungal-free.

>>Try Wonder Balm here 

(Remember to use the code: BFCM25 to save 25%)

Whew, that should cover it! 

Let us know if you have any questions. 

And remember: The BFCM25 coupon that saves you 25% on your total order expires on Monday (11/28) at midnight! 


P.S. Eczema can also cause your (or a loved one’s) scalp to dry out and get flaky. 

In fact, it's usually the most annoying symptom of eczema. In that case, we recommend using our Scalp Clarifying Shampoo and Scalp Clarifying Conditioner

Both are designed to hydrate your scalp (without stripping your hair of its natural oils, leaving it clean, shiny and lustrous). 

>>Try Scalp Clarifying Shampoo here

>>Try Scalp Clarifying Conditioner here

(Remember to use the code: BFCM25 to save 25%)

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