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Why Taylor Swift’s “Bejeweled” Video Could Be a Boon for Industry

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View in your browser November 3, 2022
  JCK News Daily
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Why Taylor Swift’s “Bejeweled” Video Could Be a Boon for Industry
Swift “has the ability to keep diamonds relevant, single-handedly,” said analyst Paul Zimnisky.
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Image courtesy of StokedPR/Taylor Swift (photograph by Beth Garrabrant)
JCK Pro: How to Avoid Becoming the Victim of a Cybercrime
Phishing, hacking, and scamming are on the rise everywhere—and the jewelry industry is no exception.
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Shiffon’s Goal? “Spiraling Women Upwards One Piece of Jewelry at a Time”
That signature pinky ring you see on actor Lily James in the Natural Diamond Council campaign? It means more than you may realize.
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Haute Jewels Geneva Returns With “Relaxed Luxury” Trade Show Vibe
The 18 exhibitors that came to Switzerland for this upscale event are getting the band back together for 2023. 
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M.S. Rau Offers Incredibly Rare Du Pont Family Ring For Nearly $2.5M
Annie Davidson, Contributing Editor from All That Glitters
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