Most Popular Jewelry News Stories: Week of Feb. 3

Email sent: Feb 8, 2014 9:11 am

Courtesy of Alex and Ani

Alex and Ani Runs Second Super Bowl Commercial

For the second year in a row, Alex and Ani bought ad time during the Super Bowl—this time in big markets like New York City and Los Angeles.

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Most Americans Think Engagement Ring Should Cost Less Than $2,000, Survey Finds

Some 59 percent of Americans feel that an engagement ring should cost less than $2,000, according to a new poll from American Express Spending & Saving Tracker.

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Jeweler Loses Super Bowl Bet,
Will Issue Third Refund

A Gardendale, Ala., jeweler will refund $70,000 in purchases to his customers after the Seahawks scored a safety in the Super Bowl—the third time he has had to pay out on a promotional bet.

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Blue Nile Setting Up Shop at Second Nordstrom

E-tailer Blue Nile has set up a second showcase at Nordstrom Roosevelt Field in Garden City, N.Y.—part of an experiment to see if letting customers see and touch its jewelry can drive more sales.

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Report: Equity Firm Makes Offer for John Hardy

TSG Consumer Partners made a tentative offer this month to buy John Hardy, a Reuters report said.

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