Beauty & Style Insider - Desiree Gruber of "Project Runway"

Email sent: Feb 21, 2014 12:00 pm

Having the love for all things fashion, beauty, and media related and an entrepreneurial spirit, Desiree Gruber created her own entertainment empire using her branding prowess.

How did you begin your career?
I moved to New York to learn first-hand about the entertainment industry and through some key internships, found myself intrigued by and drawn to media and public relations. After working as hard as I could and rising to Vice President of Entertainment at the national public relations firm Rogers and Cowan, I began to see how a truly integrated effort, comprised of media, entertainment and technology, could provide tremendous opportunities for my clients. So in 1999, I established Full Picture to take advantage of these synergies.

What is your beauty and style philosophy?
For beauty, I generally believe that less is more. For style, I go with the classic silhouettes that work for my body. I really don’t feel pressured to do what’s on trend.

What is your earliest beauty memory?
I love this question! It would have to be going to the drugstore with girlfriends and getting organizers for bobby pins and hair-ties. And we would stock up on Bonne Bell Lip Smackers.

Who is your beauty icon?
Right now, it’s Anne Hathaway. I love her grace, elegance, and natural beauty.

What beauty secret do you wish you knew ten years ago?
For years and years, I was lining my eyes incorrectly and then Linda Hay, who is a brilliant makeup artist, came to the rescue. I didn’t know I was doing something wrong until she showed me the way and literally opened my eyes!

If you were stranded on a deserted island, what one beauty product would you want with you?
Lip Gloss!

How do you Jouer?
Jouer is one of my staple brands and I’m also recommending it. I love the Leopard Liquid Shimmer Eyeliner. I was never a fan of liquid liner but since I learned how to use it correctly, I’m always on the prowl for great colors. The Jouer Leopard is not too dramatic but it’s more than neutral – the perfect color. I also love the Age-Repairing Brightener for under the eyes and Peony Blush to highlight cheekbones.


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