May 26, 2019 12:58 pm
ENDS TOMORROW—FREE mini eyeliner, lipstick & makeup bag with $75 order
May 25, 2019 11:21 am
50% OFF SALE—stock up on select sets, eyeliners, lipstick & more!
May 23, 2019 2:50 pm
LIMITED TIME ONLY! Get 2 minis and a makeup bag when you spend $75
May 17, 2019 8:10 am
You've been missing out!
May 12, 2019 12:32 pm
There’s only one Mother like this...
May 9, 2019 7:21 pm
Pomade, Pencil or Powder? Time to find your brow match
May 5, 2019 7:52 pm
Everything you need for bold, defined or natural brows
May 1, 2019 10:47 am
FREE! Full-size Lock-It Concealer Crème with every $50 order
Apr 30, 2019 8:09 pm
FINALLY! A vegan mascara that delivers EXTREME volume
Apr 24, 2019 7:27 pm
NEW NEW NEW! Go Big or Go Home Volumizing Mascara
Apr 22, 2019 7:10 pm
⏰ FINAL HOURS! Get your Earth Day gift now 🌎
Apr 22, 2019 3:46 pm
We know you want this
Apr 21, 2019 6:39 pm
FREE large makeup bag with every $35 order to celebrate Earth Day
Apr 18, 2019 3:07 pm
NEW! Go Big or Go Home Volumizing Mascara
Apr 17, 2019 8:21 am
What's new?
Apr 11, 2019 5:51 pm
Current Crush: Technicolor Crayon Set
Apr 7, 2019 8:32 pm
How to use the NEW Cake Pencil Eyeliner
Apr 7, 2019 8:03 am
You've been missed!
Apr 3, 2019 10:33 am
MAJOR VALUE—4 bestsellers for only $49!
Apr 1, 2019 7:24 pm
Buy 3 Kitten Minis, get a FREE Travel Makeup Bag
Mar 26, 2019 11:05 am
Anti-Precision Pencil Eyeliner is BACK WITH A NEW LOOK!
Mar 21, 2019 8:23 pm
NEW! Kitten Minis—Your favorite products, now in travel-friendly sizes
Mar 20, 2019 6:46 pm
We know you want this
Mar 15, 2019 5:30 pm
NEW! Cake Pencil + BACK WITH A NEW LOOK! Anti-Precision Pencil
Mar 12, 2019 1:55 pm
Even more to ❤️
Mar 10, 2019 10:49 am
Ends tonight! Don't miss out on 25% off sitewide
Mar 9, 2019 12:28 pm
FRIENDS & FAMILY SALE IS ON—25% off sitewide
Mar 8, 2019 1:41 pm
Surprise! 25% off everything, 3 days only
Mar 7, 2019 9:46 am
Last chance to sign up for text alerts & get your secret promo code!
Mar 6, 2019 11:44 pm
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Mar 6, 2019 3:37 pm
Sign up for text alerts! Something big is coming...
Mar 5, 2019 4:54 pm
NEW! Vegan Love Eyeshadow Palette
Mar 4, 2019 7:39 pm
Friendly reminder
Mar 2, 2019 8:21 pm
Don't miss out on FREE shipping!
Mar 1, 2019 9:16 pm
Still deciding?
Mar 1, 2019 9:09 am
Friends don’t let friends hit pan
Feb 28, 2019 10:13 pm
Don't leave these behind...
Feb 28, 2019 9:58 pm
JUST LAUNCHED! Your new holy grail powder brush
Feb 27, 2019 11:11 pm
You forgot something important…
Feb 27, 2019 7:50 pm
The BEST value sets just for you
Feb 25, 2019 6:24 pm
Have an e-gift card you need to redeem?
Feb 21, 2019 8:08 pm
EXCLUSIVES you can only find here
Feb 18, 2019 8:58 pm
THE FINAL HOURS—50% OFF FLASH SALE
Feb 17, 2019 10:24 am
Ends tomorrow! 50% OFF FLASH SALE
Feb 15, 2019 10:26 am
Limited time only—50% OFF FLASH SALE!
Feb 14, 2019 8:27 pm
FINAL HOURS! Get your Valentine's Day gift now
Feb 14, 2019 10:04 am
ENDS TONIGHT! Free makeup pouch + 2 mini lipsticks with $50 order
Feb 13, 2019 9:22 am
14 NEW SHADES! Mini Lock-It Foundation
Feb 11, 2019 7:32 pm
Early Valentine's Day gift from us, with love
Feb 7, 2019 7:00 pm
Romantic Saint + Sinner sets for Valentine’s Day
Feb 7, 2019 5:16 pm
Too good to pass up
Feb 5, 2019 6:46 pm
Find your perfect foundation shade
Feb 3, 2019 7:24 pm
Valentine’s Day Guide: Red Kisses
Feb 1, 2019 11:15 am
The perfect gift for the one you love or lust...
Jan 30, 2019 6:53 pm
Get the most out of your Lock-It Powder Foundation
Jan 27, 2019 7:11 pm
NEW SHADES! Lock-It Foundation
Jan 25, 2019 12:40 pm
NEW & IMPROVED: Lock-It Powder Foundation
Jan 21, 2019 11:58 am
NEW + EXTREMELY LIMITED! Lolita Collector’s Set
Jan 17, 2019 2:12 pm
NEW CRUSH! Long-wear, locked-in glitter
Jan 15, 2019 11:15 am
Just Launched! Saint + Sinner Pre-Dripped Pillar Candles
Jan 12, 2019 11:02 am
NEW! Saint + Sinner Fragrance + Lip Sets
Jan 7, 2019 6:32 pm
Back in stock! Everlasting Glimmer Veil Lipstick, now in “Lolita”
Jan 6, 2019 7:00 pm
Meet your makeup soulmates
Jan 5, 2019 11:39 pm
Too good to pass up
Jan 3, 2019 8:00 am
The palette that sold out in hours is back!
Dec 25, 2018 9:13 am
Friends don’t let friends hit pan
Dec 24, 2018 9:00 am
The perfect gift doesn’t exist
Dec 20, 2018 7:00 pm
Ready to rock rosy-romantic smoky eyes?
Dec 19, 2018 7:00 pm
Cruelty-Free Gift Guide: Accessories + Swag
Dec 18, 2018 6:45 pm
Only a few hours left to get your FREE full-size lipstick!
Dec 17, 2018 7:00 pm
The beauty of giving back
Dec 16, 2018 6:30 pm
Cruelty-Free Gift Guide: Stocking Stuffer Edition
Dec 12, 2018 6:30 pm
Hey makeup lover, we got you a gift!
Dec 11, 2018 6:32 pm
NEW! Lolita Eyeshadow Palette
Dec 10, 2018 8:04 am
Just Launched! Lolita Capsule Collection
Dec 9, 2018 6:15 pm
Cruelty-Free Gift Guide: Saint + Sinner Edition
Dec 6, 2018 6:30 pm
Another Allure Best of Beauty Award-Winner!
Dec 4, 2018 7:00 pm
Cruelty-Free Gift Guide: Must-Have Sets
Dec 2, 2018 7:04 pm
Hey makeup lover, give a gift that rocks
Nov 30, 2018 4:06 pm
Friendly reminder
Nov 28, 2018 4:06 pm
Don't miss out on FREE shipping!
Nov 27, 2018 7:00 pm
Ending soon! Give back for Giving Tuesday
Nov 27, 2018 4:06 pm
Still deciding?
Nov 27, 2018 8:01 am
Give back for Giving Tuesday
Nov 26, 2018 7:00 pm
Last chance to get 25% OFF everything + a FREE gift!
Nov 26, 2018 4:06 pm
Don't leave these behind...
Nov 26, 2018 2:39 pm
Exclusively for you! 25% off EVERYTHING
Nov 25, 2018 7:06 pm
Too good to pass up
Nov 25, 2018 6:01 pm
Cyber Monday is here early!
Nov 25, 2018 4:06 pm
You forgot something important…
Nov 25, 2018 1:13 pm
Still thinking about it?
Nov 24, 2018 5:00 pm
You’re about to miss out on our epic Black Friday gift!
Nov 24, 2018 7:00 am
Last chance to get our epic Black Friday gift + 25% off
Nov 23, 2018 1:13 pm
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Nov 23, 2018 6:30 am
EPIC BLACK FRIDAY GIFT! You don’t wanna miss this one
Nov 22, 2018 1:13 pm
Give it one more look
Nov 22, 2018 6:00 am
So excited, we couldn’t wait for Black Friday
Nov 21, 2018 1:12 pm
We know you want this
Nov 21, 2018 9:16 am
Friends don’t let friends hit pan
Nov 20, 2018 8:00 pm
Just Launched! Saint + Sinner Scented Candles
Nov 18, 2018 7:05 pm
A gift that always fits
Nov 17, 2018 4:53 am
Too good to pass up
Nov 16, 2018 2:15 pm
NEW! Gold glitter you can wear anywhere
Nov 14, 2018 6:45 pm
Which eyeliner is right for you?
Nov 13, 2018 8:05 pm
WATCH NOW ▶️ Ink Well Liner Tutorial
Nov 13, 2018 3:54 pm
Too good to pass up
Nov 11, 2018 7:30 pm
Ends tonight! 40% OFF SALE + FREE U.S. Shipping
Nov 11, 2018 9:01 am
Today only: 40% OFF SALE + FREE U.S. Shipping
Nov 10, 2018 8:00 pm
Super-Limited! Trooper Black Eyeliner Obsession
Nov 10, 2018 1:15 pm
We picked these out just for YOU
Nov 9, 2018 5:33 pm
It’s here! MINI Lock-It Foundation
Nov 5, 2018 7:05 pm
Too good to pass up
Nov 4, 2018 8:00 pm
Curated just for you
Nov 1, 2018 7:30 pm
Last chance! FREE vegan makeup bag with every $35 order
Nov 1, 2018 9:30 am
Happy World Vegan Day!
Oct 31, 2018 7:30 pm
Only a few hours left to shop our Halloween Sale!
Oct 31, 2018 1:50 pm
Still thinking about it?
Oct 31, 2018 9:31 am
HALLOWEEN SALE
Oct 29, 2018 1:50 pm
Ready to make it yours?
Oct 28, 2018 1:50 pm
Give it one more look