Sep 14, 2019 11:40 am
Shade + Light Eye Contour Palette & 2 secret gifts ONLY $35 ($94 value)!
Sep 13, 2019 11:36 am
Who says Friday the 13th has to be unlucky?
Sep 12, 2019 5:47 am
Makeup Lover—Ready to make this foundation yours? Pick it up now!
Sep 10, 2019 11:35 am
FINAL HOURS! FREE Mini Liquid Lipstick Duo & Handheld Mirror when you spend $60
Sep 9, 2019 11:05 am
You can totally pull off grey lipstick—so we’re giving it to you for free!
Sep 7, 2019 10:19 am
Find out why True Portrait is Jhené Aiko’s new favorite foundation!
Sep 6, 2019 11:20 am
FREE Mini Liquid Lipstick Duo & Handheld Mirror with every $60 order
Sep 2, 2019 1:42 pm
JUST LAUNCHED! True Portrait Foundation
Sep 1, 2019 12:13 pm
Claim your FREE Mini Lipstick Duo—ONLY A FEW HOURS LEFT!
Aug 31, 2019 10:57 am
Restocking foundation? Get a FREE foundation brush when you pick up Lock-It!
Aug 30, 2019 10:36 am
ONLY 2 DAYS LEFT! 2 Free gifts AND free U.S. shipping with $60 order
Aug 27, 2019 9:54 pm
Give it one more look
Aug 27, 2019 10:17 am
FREE LIPSTICK! Do we need to say more?
Aug 26, 2019 9:56 pm
We know you want this
Aug 26, 2019 5:50 pm
ONLY A FEW HOURS LEFT! Get an EXTRA 15% off sale.
Aug 26, 2019 10:17 am
Today’s the last day to get an extra 15% off all sale!
Aug 23, 2019 11:16 am
4 DAYS ONLY—Get an extra 15% off all sale!
Aug 18, 2019 10:31 am
LAST DAY to get a FREE Mini Mascara & Tote Bag with your $50 order
Aug 15, 2019 11:10 am
FREE Mini Mascara & Tote Bag with your $50 order
Aug 13, 2019 11:02 am
Get a FREE travel makeup bag when you buy 3 Kitten Minis
Aug 11, 2019 10:40 am
The reviews are in! See why everyone LOVES our bestsellers 💗
Aug 9, 2019 12:17 pm
Ends Tonight! Extra 20% off all Saint + Sinner
Aug 6, 2019 12:31 pm
Get an extra 20% off on the ENTIRE Saint + Sinner collection!
Aug 4, 2019 12:10 pm
3 NEW KITTEN MINIS—our bestsellers, all for under $25!
Aug 2, 2019 12:28 pm
Up to 50% OFF SALE—stock up on select sets, eyeliners, lipstick & more!
Jul 31, 2019 10:52 am
NEW CRUSH! Creamfoil Long-Wear Eyeshadow
Jul 29, 2019 8:05 pm
LAST CHANCE! National Lipstick Day won’t be back for another year!
Jul 29, 2019 11:50 am
Our National Lipstick Day special offer ends TONIGHT!
Jul 28, 2019 8:04 pm
New Liquid Lipstick Bundles? It MUST be National Lipstick Day!
Jul 28, 2019 12:15 pm
Happy National Lipstick Day—Get 3 FREE gifts with every $50 order
Jul 27, 2019 11:39 am
NEW! Liquid Lipstick Bundles—3 lipsticks for only $34 ($60 value)!
Jul 26, 2019 8:02 pm
JUST LAUNCHED! Studded Kiss Crème Lipstick Capsule Collection
Jul 26, 2019 11:46 am
We want to give YOU first dibs on our National Lipstick Day gifts!
Jul 17, 2019 12:46 am
We know you want this
Jul 16, 2019 3:28 pm
😱 LAST DAY—Special offer for subscribers only! 😱
Jul 15, 2019 7:03 pm
2 DAYS ONLY-Sale on sale, only for subscribers like YOU!
Jul 10, 2019 3:53 pm
BIG VEGAN VOLUME, NEW MINI SIZE!
Jul 7, 2019 9:07 pm
JUST LAUNCHED! Lock-It Powder Foundation Refills
Jul 3, 2019 11:28 pm
NEW! Lock-It Powder Foundation Refills
Jun 27, 2019 8:45 pm
NEW SIZE! Mini Go Big or Go Home Volumizing Mascara
Jun 8, 2019 7:06 am
We know you want this
Jun 5, 2019 8:38 pm
Only a few hours left! 50% OFF all brushes
Jun 5, 2019 10:58 am
Ends Tonight! 50% OFF all brushes
Jun 4, 2019 7:30 pm
Ends Tomorrow—50% OFF all brushes!
Jun 3, 2019 12:12 pm
50% off all brushes—3 days only!
May 27, 2019 9:21 pm
FINAL HOURS—FREE mini eyeliner, mini lipstick & makeup bag with $75 order
May 26, 2019 12:58 pm
ENDS TOMORROW—FREE mini eyeliner, lipstick & makeup bag with $75 order
May 25, 2019 11:21 am
50% OFF SALE—stock up on select sets, eyeliners, lipstick & more!
May 23, 2019 2:50 pm
LIMITED TIME ONLY! Get 2 minis and a makeup bag when you spend $75
May 12, 2019 12:32 pm
There’s only one Mother like this...
May 9, 2019 7:21 pm
Pomade, Pencil or Powder? Time to find your brow match
May 5, 2019 7:52 pm
Everything you need for bold, defined or natural brows
May 1, 2019 10:47 am
FREE! Full-size Lock-It Concealer Crème with every $50 order
Apr 30, 2019 8:09 pm
FINALLY! A vegan mascara that delivers EXTREME volume
Apr 24, 2019 7:27 pm
NEW NEW NEW! Go Big or Go Home Volumizing Mascara
Apr 22, 2019 7:10 pm
⏰ FINAL HOURS! Get your Earth Day gift now 🌎
Apr 22, 2019 3:46 pm
We know you want this
Apr 21, 2019 6:39 pm
FREE large makeup bag with every $35 order to celebrate Earth Day
Apr 18, 2019 3:07 pm
NEW! Go Big or Go Home Volumizing Mascara
Apr 17, 2019 8:21 am
What's new?
Apr 11, 2019 5:51 pm
Current Crush: Technicolor Crayon Set
Apr 7, 2019 8:32 pm
How to use the NEW Cake Pencil Eyeliner
Apr 7, 2019 8:03 am
You've been missed!
Apr 3, 2019 10:33 am
MAJOR VALUE—4 bestsellers for only $49!
Apr 1, 2019 7:24 pm
Buy 3 Kitten Minis, get a FREE Travel Makeup Bag
Mar 26, 2019 11:05 am
Anti-Precision Pencil Eyeliner is BACK WITH A NEW LOOK!
Mar 21, 2019 8:23 pm
NEW! Kitten Minis—Your favorite products, now in travel-friendly sizes
Mar 20, 2019 6:46 pm
We know you want this
Mar 15, 2019 5:30 pm
NEW! Cake Pencil + BACK WITH A NEW LOOK! Anti-Precision Pencil
Mar 12, 2019 1:55 pm
Even more to ❤️
Mar 10, 2019 10:49 am
Ends tonight! Don't miss out on 25% off sitewide
Mar 9, 2019 12:28 pm
FRIENDS & FAMILY SALE IS ON—25% off sitewide
Mar 8, 2019 1:41 pm
Surprise! 25% off everything, 3 days only
Mar 7, 2019 9:46 am
Last chance to sign up for text alerts & get your secret promo code!
Mar 6, 2019 11:44 pm
Do you want exclusive deals?
Mar 6, 2019 3:37 pm
Sign up for text alerts! Something big is coming...
Mar 5, 2019 4:54 pm
NEW! Vegan Love Eyeshadow Palette
Mar 4, 2019 7:39 pm
Friendly reminder
Mar 2, 2019 8:21 pm
Don't miss out on FREE shipping!
Mar 1, 2019 9:16 pm
Still deciding?
Mar 1, 2019 9:09 am
Friends don’t let friends hit pan
Feb 28, 2019 10:13 pm
Don't leave these behind...
Feb 28, 2019 9:58 pm
JUST LAUNCHED! Your new holy grail powder brush
Feb 27, 2019 11:11 pm
You forgot something important…
Feb 27, 2019 7:50 pm
The BEST value sets just for you
Feb 25, 2019 6:24 pm
Have an e-gift card you need to redeem?
Feb 21, 2019 8:08 pm
EXCLUSIVES you can only find here
Feb 18, 2019 8:58 pm
THE FINAL HOURS—50% OFF FLASH SALE
Feb 17, 2019 10:24 am
Ends tomorrow! 50% OFF FLASH SALE
Feb 15, 2019 10:26 am
Limited time only—50% OFF FLASH SALE!
Feb 14, 2019 8:27 pm
FINAL HOURS! Get your Valentine's Day gift now
Feb 14, 2019 10:04 am
ENDS TONIGHT! Free makeup pouch + 2 mini lipsticks with $50 order
Feb 13, 2019 9:22 am
14 NEW SHADES! Mini Lock-It Foundation
Feb 11, 2019 7:32 pm
Early Valentine's Day gift from us, with love
Feb 7, 2019 7:00 pm
Romantic Saint + Sinner sets for Valentine’s Day
Feb 7, 2019 5:16 pm
Too good to pass up
Feb 5, 2019 6:46 pm
Find your perfect foundation shade
Feb 3, 2019 7:24 pm
Valentine’s Day Guide: Red Kisses
Feb 1, 2019 11:15 am
The perfect gift for the one you love or lust...
Jan 30, 2019 6:53 pm
Get the most out of your Lock-It Powder Foundation
Jan 27, 2019 7:11 pm
NEW SHADES! Lock-It Foundation
Jan 25, 2019 12:40 pm
NEW & IMPROVED: Lock-It Powder Foundation
Jan 21, 2019 11:58 am
NEW + EXTREMELY LIMITED! Lolita Collector’s Set
Jan 17, 2019 2:12 pm
NEW CRUSH! Long-wear, locked-in glitter
Jan 15, 2019 11:15 am
Just Launched! Saint + Sinner Pre-Dripped Pillar Candles
Jan 12, 2019 11:02 am
NEW! Saint + Sinner Fragrance + Lip Sets
Jan 7, 2019 6:32 pm
Back in stock! Everlasting Glimmer Veil Lipstick, now in “Lolita”
Jan 6, 2019 7:00 pm
Meet your makeup soulmates
Jan 5, 2019 11:39 pm
Too good to pass up
Jan 3, 2019 8:00 am
The palette that sold out in hours is back!
Dec 25, 2018 9:13 am
Friends don’t let friends hit pan
Dec 24, 2018 9:00 am
The perfect gift doesn’t exist
Dec 20, 2018 7:00 pm
Ready to rock rosy-romantic smoky eyes?
Dec 19, 2018 7:00 pm
Cruelty-Free Gift Guide: Accessories + Swag
Dec 18, 2018 6:45 pm
Only a few hours left to get your FREE full-size lipstick!
Dec 17, 2018 7:00 pm
The beauty of giving back
Dec 16, 2018 6:30 pm
Cruelty-Free Gift Guide: Stocking Stuffer Edition
Dec 12, 2018 6:30 pm
Hey makeup lover, we got you a gift!
Dec 11, 2018 6:32 pm
NEW! Lolita Eyeshadow Palette
Dec 10, 2018 8:04 am
Just Launched! Lolita Capsule Collection