Sep 14, 2019 11:40 am
Shade + Light Eye Contour Palette & 2 secret gifts ONLY $35 ($94 value)!
Shade + Light Eye Contour Palette & 2 secret gifts ONLY $35 ($94 value)!
Sep 13, 2019 11:36 am
Who says Friday the 13th has to be unlucky?
Who says Friday the 13th has to be unlucky?
Sep 12, 2019 5:47 am
Makeup Lover—Ready to make this foundation yours? Pick it up now!
Makeup Lover—Ready to make this foundation yours? Pick it up now!
Sep 10, 2019 11:35 am
FINAL HOURS! FREE Mini Liquid Lipstick Duo & Handheld Mirror when you spend $60
FINAL HOURS! FREE Mini Liquid Lipstick Duo & Handheld Mirror when you spend $60
Sep 9, 2019 11:05 am
You can totally pull off grey lipstick—so we’re giving it to you for free!
You can totally pull off grey lipstick—so we’re giving it to you for free!
Sep 7, 2019 10:19 am
Find out why True Portrait is Jhené Aiko’s new favorite foundation!
Find out why True Portrait is Jhené Aiko’s new favorite foundation!
Sep 6, 2019 11:20 am
FREE Mini Liquid Lipstick Duo & Handheld Mirror with every $60 order
FREE Mini Liquid Lipstick Duo & Handheld Mirror with every $60 order
Sep 2, 2019 1:42 pm
JUST LAUNCHED! True Portrait Foundation
JUST LAUNCHED! True Portrait Foundation
Sep 1, 2019 12:13 pm
Claim your FREE Mini Lipstick Duo—ONLY A FEW HOURS LEFT!
Claim your FREE Mini Lipstick Duo—ONLY A FEW HOURS LEFT!
Aug 31, 2019 10:57 am
Restocking foundation? Get a FREE foundation brush when you pick up Lock-It!
Restocking foundation? Get a FREE foundation brush when you pick up Lock-It!
Aug 30, 2019 10:36 am
ONLY 2 DAYS LEFT! 2 Free gifts AND free U.S. shipping with $60 order
ONLY 2 DAYS LEFT! 2 Free gifts AND free U.S. shipping with $60 order
Aug 27, 2019 9:54 pm
Give it one more look
Give it one more look
Aug 27, 2019 10:17 am
FREE LIPSTICK! Do we need to say more?
FREE LIPSTICK! Do we need to say more?
Aug 26, 2019 9:56 pm
We know you want this
We know you want this
Aug 26, 2019 5:50 pm
ONLY A FEW HOURS LEFT! Get an EXTRA 15% off sale.
ONLY A FEW HOURS LEFT! Get an EXTRA 15% off sale.
Aug 26, 2019 10:17 am
Today’s the last day to get an extra 15% off all sale!
Today’s the last day to get an extra 15% off all sale!
Aug 23, 2019 11:16 am
4 DAYS ONLY—Get an extra 15% off all sale!
4 DAYS ONLY—Get an extra 15% off all sale!
Aug 18, 2019 10:31 am
LAST DAY to get a FREE Mini Mascara & Tote Bag with your $50 order
LAST DAY to get a FREE Mini Mascara & Tote Bag with your $50 order
Aug 15, 2019 11:10 am
FREE Mini Mascara & Tote Bag with your $50 order
FREE Mini Mascara & Tote Bag with your $50 order
Aug 13, 2019 11:02 am
Get a FREE travel makeup bag when you buy 3 Kitten Minis
Get a FREE travel makeup bag when you buy 3 Kitten Minis
Aug 11, 2019 10:40 am
The reviews are in! See why everyone LOVES our bestsellers 💗
The reviews are in! See why everyone LOVES our bestsellers 💗
Aug 9, 2019 12:17 pm
Ends Tonight! Extra 20% off all Saint + Sinner
Ends Tonight! Extra 20% off all Saint + Sinner
Aug 6, 2019 12:31 pm
Get an extra 20% off on the ENTIRE Saint + Sinner collection!
Get an extra 20% off on the ENTIRE Saint + Sinner collection!
Aug 4, 2019 12:10 pm
3 NEW KITTEN MINIS—our bestsellers, all for under $25!
3 NEW KITTEN MINIS—our bestsellers, all for under $25!
Aug 2, 2019 12:28 pm
Up to 50% OFF SALE—stock up on select sets, eyeliners, lipstick & more!
Up to 50% OFF SALE—stock up on select sets, eyeliners, lipstick & more!
Jul 31, 2019 10:52 am
NEW CRUSH! Creamfoil Long-Wear Eyeshadow
NEW CRUSH! Creamfoil Long-Wear Eyeshadow
Jul 29, 2019 8:05 pm
LAST CHANCE! National Lipstick Day won’t be back for another year!
LAST CHANCE! National Lipstick Day won’t be back for another year!
Jul 29, 2019 11:50 am
Our National Lipstick Day special offer ends TONIGHT!
Our National Lipstick Day special offer ends TONIGHT!
Jul 28, 2019 8:04 pm
New Liquid Lipstick Bundles? It MUST be National Lipstick Day!
New Liquid Lipstick Bundles? It MUST be National Lipstick Day!
Jul 28, 2019 12:15 pm
Happy National Lipstick Day—Get 3 FREE gifts with every $50 order
Happy National Lipstick Day—Get 3 FREE gifts with every $50 order
Jul 27, 2019 11:39 am
NEW! Liquid Lipstick Bundles—3 lipsticks for only $34 ($60 value)!
NEW! Liquid Lipstick Bundles—3 lipsticks for only $34 ($60 value)!
Jul 26, 2019 8:02 pm
JUST LAUNCHED! Studded Kiss Crème Lipstick Capsule Collection
JUST LAUNCHED! Studded Kiss Crème Lipstick Capsule Collection
Jul 26, 2019 11:46 am
We want to give YOU first dibs on our National Lipstick Day gifts!
We want to give YOU first dibs on our National Lipstick Day gifts!
Jul 17, 2019 12:46 am
We know you want this
We know you want this
Jul 16, 2019 3:28 pm
😱 LAST DAY—Special offer for subscribers only! 😱
😱 LAST DAY—Special offer for subscribers only! 😱
Jul 15, 2019 7:03 pm
2 DAYS ONLY-Sale on sale, only for subscribers like YOU!
2 DAYS ONLY-Sale on sale, only for subscribers like YOU!
Jul 10, 2019 3:53 pm
BIG VEGAN VOLUME, NEW MINI SIZE!
BIG VEGAN VOLUME, NEW MINI SIZE!
Jul 7, 2019 9:07 pm
JUST LAUNCHED! Lock-It Powder Foundation Refills
JUST LAUNCHED! Lock-It Powder Foundation Refills
Jul 3, 2019 11:28 pm
NEW! Lock-It Powder Foundation Refills
NEW! Lock-It Powder Foundation Refills
Jun 27, 2019 8:45 pm
NEW SIZE! Mini Go Big or Go Home Volumizing Mascara
NEW SIZE! Mini Go Big or Go Home Volumizing Mascara
Jun 8, 2019 7:06 am
We know you want this
We know you want this
Jun 5, 2019 8:38 pm
Only a few hours left! 50% OFF all brushes
Only a few hours left! 50% OFF all brushes
Jun 5, 2019 10:58 am
Ends Tonight! 50% OFF all brushes
Ends Tonight! 50% OFF all brushes
Jun 4, 2019 7:30 pm
Ends Tomorrow—50% OFF all brushes!
Ends Tomorrow—50% OFF all brushes!
Jun 3, 2019 12:12 pm
50% off all brushes—3 days only!
50% off all brushes—3 days only!
May 27, 2019 9:21 pm
FINAL HOURS—FREE mini eyeliner, mini lipstick & makeup bag with $75 order
FINAL HOURS—FREE mini eyeliner, mini lipstick & makeup bag with $75 order
May 26, 2019 12:58 pm
ENDS TOMORROW—FREE mini eyeliner, lipstick & makeup bag with $75 order
ENDS TOMORROW—FREE mini eyeliner, lipstick & makeup bag with $75 order
May 25, 2019 11:21 am
50% OFF SALE—stock up on select sets, eyeliners, lipstick & more!
50% OFF SALE—stock up on select sets, eyeliners, lipstick & more!
May 23, 2019 2:50 pm
LIMITED TIME ONLY! Get 2 minis and a makeup bag when you spend $75
LIMITED TIME ONLY! Get 2 minis and a makeup bag when you spend $75
May 12, 2019 12:32 pm
There’s only one Mother like this...
There’s only one Mother like this...
May 9, 2019 7:21 pm
Pomade, Pencil or Powder? Time to find your brow match
Pomade, Pencil or Powder? Time to find your brow match
May 5, 2019 7:52 pm
Everything you need for bold, defined or natural brows
Everything you need for bold, defined or natural brows
May 1, 2019 10:47 am
FREE! Full-size Lock-It Concealer Crème with every $50 order
FREE! Full-size Lock-It Concealer Crème with every $50 order
Apr 30, 2019 8:09 pm
FINALLY! A vegan mascara that delivers EXTREME volume
FINALLY! A vegan mascara that delivers EXTREME volume
Apr 24, 2019 7:27 pm
NEW NEW NEW! Go Big or Go Home Volumizing Mascara
NEW NEW NEW! Go Big or Go Home Volumizing Mascara
Apr 22, 2019 7:10 pm
⏰ FINAL HOURS! Get your Earth Day gift now 🌎
⏰ FINAL HOURS! Get your Earth Day gift now 🌎
Apr 22, 2019 3:46 pm
We know you want this
We know you want this
Apr 21, 2019 6:39 pm
FREE large makeup bag with every $35 order to celebrate Earth Day
FREE large makeup bag with every $35 order to celebrate Earth Day
Apr 18, 2019 3:07 pm
NEW! Go Big or Go Home Volumizing Mascara
NEW! Go Big or Go Home Volumizing Mascara
Apr 17, 2019 8:21 am
What's new?
What's new?
Apr 11, 2019 5:51 pm
Current Crush: Technicolor Crayon Set
Current Crush: Technicolor Crayon Set
Apr 7, 2019 8:32 pm
How to use the NEW Cake Pencil Eyeliner
How to use the NEW Cake Pencil Eyeliner
Apr 7, 2019 8:03 am
You've been missed!
You've been missed!
Apr 3, 2019 10:33 am
MAJOR VALUE—4 bestsellers for only $49!
MAJOR VALUE—4 bestsellers for only $49!
Apr 1, 2019 7:24 pm
Buy 3 Kitten Minis, get a FREE Travel Makeup Bag
Buy 3 Kitten Minis, get a FREE Travel Makeup Bag
Mar 26, 2019 11:05 am
Anti-Precision Pencil Eyeliner is BACK WITH A NEW LOOK!
Anti-Precision Pencil Eyeliner is BACK WITH A NEW LOOK!
Mar 21, 2019 8:23 pm
NEW! Kitten Minis—Your favorite products, now in travel-friendly sizes
NEW! Kitten Minis—Your favorite products, now in travel-friendly sizes
Mar 20, 2019 6:46 pm
We know you want this
We know you want this
Mar 15, 2019 5:30 pm
NEW! Cake Pencil + BACK WITH A NEW LOOK! Anti-Precision Pencil
NEW! Cake Pencil + BACK WITH A NEW LOOK! Anti-Precision Pencil
Mar 12, 2019 1:55 pm
Even more to ❤️
Even more to ❤️
Mar 10, 2019 10:49 am
Ends tonight! Don't miss out on 25% off sitewide
Ends tonight! Don't miss out on 25% off sitewide
Mar 9, 2019 12:28 pm
FRIENDS & FAMILY SALE IS ON—25% off sitewide
FRIENDS & FAMILY SALE IS ON—25% off sitewide
Mar 8, 2019 1:41 pm
Surprise! 25% off everything, 3 days only
Surprise! 25% off everything, 3 days only
Mar 7, 2019 9:46 am
Last chance to sign up for text alerts & get your secret promo code!
Last chance to sign up for text alerts & get your secret promo code!
Mar 6, 2019 11:44 pm
Do you want exclusive deals?
Do you want exclusive deals?
Mar 6, 2019 3:37 pm
Sign up for text alerts! Something big is coming...
Sign up for text alerts! Something big is coming...
Mar 5, 2019 4:54 pm
NEW! Vegan Love Eyeshadow Palette
NEW! Vegan Love Eyeshadow Palette
Mar 4, 2019 7:39 pm
Friendly reminder
Friendly reminder
Mar 2, 2019 8:21 pm
Don't miss out on FREE shipping!
Don't miss out on FREE shipping!
Mar 1, 2019 9:16 pm
Still deciding?
Still deciding?
Mar 1, 2019 9:09 am
Friends don’t let friends hit pan
Friends don’t let friends hit pan
Feb 28, 2019 10:13 pm
Don't leave these behind...
Don't leave these behind...
Feb 28, 2019 9:58 pm
JUST LAUNCHED! Your new holy grail powder brush
JUST LAUNCHED! Your new holy grail powder brush
Feb 27, 2019 11:11 pm
You forgot something important…
You forgot something important…
Feb 27, 2019 7:50 pm
The BEST value sets just for you
The BEST value sets just for you
Feb 25, 2019 6:24 pm
Have an e-gift card you need to redeem?
Have an e-gift card you need to redeem?
Feb 21, 2019 8:08 pm
EXCLUSIVES you can only find here
EXCLUSIVES you can only find here
Feb 18, 2019 8:58 pm
THE FINAL HOURS—50% OFF FLASH SALE
THE FINAL HOURS—50% OFF FLASH SALE
Feb 17, 2019 10:24 am
Ends tomorrow! 50% OFF FLASH SALE
Ends tomorrow! 50% OFF FLASH SALE
Feb 15, 2019 10:26 am
Limited time only—50% OFF FLASH SALE!
Limited time only—50% OFF FLASH SALE!
Feb 14, 2019 8:27 pm
FINAL HOURS! Get your Valentine's Day gift now
FINAL HOURS! Get your Valentine's Day gift now
Feb 14, 2019 10:04 am
ENDS TONIGHT! Free makeup pouch + 2 mini lipsticks with $50 order
ENDS TONIGHT! Free makeup pouch + 2 mini lipsticks with $50 order
Feb 13, 2019 9:22 am
14 NEW SHADES! Mini Lock-It Foundation
14 NEW SHADES! Mini Lock-It Foundation
Feb 11, 2019 7:32 pm
Early Valentine's Day gift from us, with love
Early Valentine's Day gift from us, with love
Feb 7, 2019 7:00 pm
Romantic Saint + Sinner sets for Valentine’s Day
Romantic Saint + Sinner sets for Valentine’s Day
Feb 7, 2019 5:16 pm
Too good to pass up
Too good to pass up
Feb 5, 2019 6:46 pm
Find your perfect foundation shade
Find your perfect foundation shade
Feb 3, 2019 7:24 pm
Valentine’s Day Guide: Red Kisses
Valentine’s Day Guide: Red Kisses
Feb 1, 2019 11:15 am
The perfect gift for the one you love or lust...
The perfect gift for the one you love or lust...
Jan 30, 2019 6:53 pm
Get the most out of your Lock-It Powder Foundation
Get the most out of your Lock-It Powder Foundation
Jan 27, 2019 7:11 pm
NEW SHADES! Lock-It Foundation
NEW SHADES! Lock-It Foundation
Jan 25, 2019 12:40 pm
NEW & IMPROVED: Lock-It Powder Foundation
NEW & IMPROVED: Lock-It Powder Foundation
Jan 21, 2019 11:58 am
NEW + EXTREMELY LIMITED! Lolita Collector’s Set
NEW + EXTREMELY LIMITED! Lolita Collector’s Set
Jan 17, 2019 2:12 pm
NEW CRUSH! Long-wear, locked-in glitter
NEW CRUSH! Long-wear, locked-in glitter
Jan 15, 2019 11:15 am
Just Launched! Saint + Sinner Pre-Dripped Pillar Candles
Just Launched! Saint + Sinner Pre-Dripped Pillar Candles
Jan 12, 2019 11:02 am
NEW! Saint + Sinner Fragrance + Lip Sets
NEW! Saint + Sinner Fragrance + Lip Sets
Jan 7, 2019 6:32 pm
Back in stock! Everlasting Glimmer Veil Lipstick, now in “Lolita”
Back in stock! Everlasting Glimmer Veil Lipstick, now in “Lolita”
Jan 6, 2019 7:00 pm
Meet your makeup soulmates
Meet your makeup soulmates
Jan 5, 2019 11:39 pm
Too good to pass up
Too good to pass up
Jan 3, 2019 8:00 am
The palette that sold out in hours is back!
The palette that sold out in hours is back!
Dec 25, 2018 9:13 am
Friends don’t let friends hit pan
Friends don’t let friends hit pan
Dec 24, 2018 9:00 am
The perfect gift doesn’t exist
The perfect gift doesn’t exist
Dec 20, 2018 7:00 pm
Ready to rock rosy-romantic smoky eyes?
Ready to rock rosy-romantic smoky eyes?
Dec 19, 2018 7:00 pm
Cruelty-Free Gift Guide: Accessories + Swag
Cruelty-Free Gift Guide: Accessories + Swag
Dec 18, 2018 6:45 pm
Only a few hours left to get your FREE full-size lipstick!
Only a few hours left to get your FREE full-size lipstick!
Dec 17, 2018 7:00 pm
The beauty of giving back
The beauty of giving back
Dec 16, 2018 6:30 pm
Cruelty-Free Gift Guide: Stocking Stuffer Edition
Cruelty-Free Gift Guide: Stocking Stuffer Edition
Dec 12, 2018 6:30 pm
Hey makeup lover, we got you a gift!
Hey makeup lover, we got you a gift!
Dec 11, 2018 6:32 pm
NEW! Lolita Eyeshadow Palette
NEW! Lolita Eyeshadow Palette
Dec 10, 2018 8:04 am
Just Launched! Lolita Capsule Collection
Just Launched! Lolita Capsule Collection