Feb 15, 2019 10:26 am
Limited time only—50% OFF FLASH SALE!
Feb 14, 2019 8:27 pm
FINAL HOURS! Get your Valentine's Day gift now
Feb 14, 2019 10:04 am
ENDS TONIGHT! Free makeup pouch + 2 mini lipsticks with $50 order
Feb 13, 2019 9:22 am
14 NEW SHADES! Mini Lock-It Foundation
Feb 11, 2019 7:32 pm
Early Valentine's Day gift from us, with love
Feb 7, 2019 7:00 pm
Romantic Saint + Sinner sets for Valentine’s Day
Feb 7, 2019 5:16 pm
Too good to pass up
Feb 5, 2019 6:46 pm
Find your perfect foundation shade
Feb 3, 2019 7:24 pm
Valentine’s Day Guide: Red Kisses
Feb 1, 2019 11:15 am
The perfect gift for the one you love or lust...
Jan 30, 2019 6:53 pm
Get the most out of your Lock-It Powder Foundation
Jan 27, 2019 7:11 pm
NEW SHADES! Lock-It Foundation
Jan 25, 2019 12:40 pm
NEW & IMPROVED: Lock-It Powder Foundation
Jan 21, 2019 11:58 am
NEW + EXTREMELY LIMITED! Lolita Collector’s Set
Jan 17, 2019 2:12 pm
NEW CRUSH! Long-wear, locked-in glitter
Jan 15, 2019 11:15 am
Just Launched! Saint + Sinner Pre-Dripped Pillar Candles
Jan 12, 2019 11:02 am
NEW! Saint + Sinner Fragrance + Lip Sets
Jan 7, 2019 6:32 pm
Back in stock! Everlasting Glimmer Veil Lipstick, now in “Lolita”
Jan 6, 2019 7:00 pm
Meet your makeup soulmates
Jan 5, 2019 11:39 pm
Too good to pass up
Jan 3, 2019 8:00 am
The palette that sold out in hours is back!
Dec 25, 2018 9:13 am
Friends don’t let friends hit pan
Dec 24, 2018 9:00 am
The perfect gift doesn’t exist
Dec 20, 2018 7:00 pm
Ready to rock rosy-romantic smoky eyes?
Dec 19, 2018 7:00 pm
Cruelty-Free Gift Guide: Accessories + Swag
Dec 18, 2018 6:45 pm
Only a few hours left to get your FREE full-size lipstick!
Dec 17, 2018 7:00 pm
The beauty of giving back
Dec 16, 2018 6:30 pm
Cruelty-Free Gift Guide: Stocking Stuffer Edition
Dec 12, 2018 6:30 pm
Hey makeup lover, we got you a gift!
Dec 11, 2018 6:32 pm
NEW! Lolita Eyeshadow Palette
Dec 10, 2018 8:04 am
Just Launched! Lolita Capsule Collection
Dec 9, 2018 6:15 pm
Cruelty-Free Gift Guide: Saint + Sinner Edition
Dec 6, 2018 6:30 pm
Another Allure Best of Beauty Award-Winner!
Dec 4, 2018 7:00 pm
Cruelty-Free Gift Guide: Must-Have Sets
Dec 2, 2018 7:04 pm
Hey makeup lover, give a gift that rocks
Nov 30, 2018 4:06 pm
Friendly reminder
Nov 28, 2018 4:06 pm
Don't miss out on FREE shipping!
Nov 27, 2018 7:00 pm
Ending soon! Give back for Giving Tuesday
Nov 27, 2018 4:06 pm
Still deciding?
Nov 27, 2018 8:01 am
Give back for Giving Tuesday
Nov 26, 2018 7:00 pm
Last chance to get 25% OFF everything + a FREE gift!
Nov 26, 2018 4:06 pm
Don't leave these behind...
Nov 26, 2018 2:39 pm
Exclusively for you! 25% off EVERYTHING
Nov 25, 2018 7:06 pm
Too good to pass up
Nov 25, 2018 6:01 pm
Cyber Monday is here early!
Nov 25, 2018 4:06 pm
You forgot something important…
Nov 25, 2018 1:13 pm
Still thinking about it?
Nov 24, 2018 5:00 pm
You’re about to miss out on our epic Black Friday gift!
Nov 24, 2018 7:00 am
Last chance to get our epic Black Friday gift + 25% off
Nov 23, 2018 1:13 pm
Ready to make it yours?
Nov 23, 2018 6:30 am
EPIC BLACK FRIDAY GIFT! You don’t wanna miss this one
Nov 22, 2018 1:13 pm
Give it one more look
Nov 22, 2018 6:00 am
So excited, we couldn’t wait for Black Friday
Nov 21, 2018 1:12 pm
We know you want this
Nov 21, 2018 9:16 am
Friends don’t let friends hit pan
Nov 20, 2018 8:00 pm
Just Launched! Saint + Sinner Scented Candles
Nov 18, 2018 7:05 pm
A gift that always fits
Nov 17, 2018 4:53 am
Too good to pass up
Nov 16, 2018 2:15 pm
NEW! Gold glitter you can wear anywhere
Nov 14, 2018 6:45 pm
Which eyeliner is right for you?
Nov 13, 2018 8:05 pm
WATCH NOW ▶️ Ink Well Liner Tutorial
Nov 13, 2018 3:54 pm
Too good to pass up
Nov 11, 2018 7:30 pm
Ends tonight! 40% OFF SALE + FREE U.S. Shipping
Nov 11, 2018 9:01 am
Today only: 40% OFF SALE + FREE U.S. Shipping
Nov 10, 2018 8:00 pm
Super-Limited! Trooper Black Eyeliner Obsession
Nov 10, 2018 1:15 pm
We picked these out just for YOU
Nov 9, 2018 5:33 pm
It’s here! MINI Lock-It Foundation
Nov 5, 2018 7:05 pm
Too good to pass up
Nov 4, 2018 8:00 pm
Curated just for you
Nov 1, 2018 7:30 pm
Last chance! FREE vegan makeup bag with every $35 order
Nov 1, 2018 9:30 am
Happy World Vegan Day!
Oct 31, 2018 7:30 pm
Only a few hours left to shop our Halloween Sale!
Oct 31, 2018 1:50 pm
Still thinking about it?
Oct 31, 2018 9:31 am
HALLOWEEN SALE
Oct 29, 2018 1:50 pm
Ready to make it yours?
Oct 28, 2018 1:50 pm
Give it one more look
Oct 27, 2018 1:49 pm
We know you want this
Oct 26, 2018 11:00 am
Our Farewell Sale starts NOW!
Oct 25, 2018 6:00 pm
NEW! Bloodmilk Eyeshadow
Oct 23, 2018 7:01 pm
NEW! “Madrid” Liquid Lipstick
Oct 22, 2018 7:46 am
Too good to pass up
Oct 21, 2018 7:00 pm
Only a few hours left! 25% off EVERYTHING
Oct 21, 2018 3:56 am
Ends tonight! Don’t miss out on 25% off site-wide
Oct 20, 2018 10:00 am
Time to stock up on your favorites
Oct 19, 2018 12:58 pm
25% off everything, 3 days only
Oct 17, 2018 7:00 pm
NEW! Saint + Sinner Fragrance + Lipstick Gift Set
Oct 14, 2018 8:03 pm
Curated just for you
Oct 11, 2018 7:00 pm
NEW! Halloween Bundles
Oct 9, 2018 12:03 pm
JUST LAUNCHED! Swoon Eyeshadow
Oct 4, 2018 12:00 pm
🖤 NEW 🖤 Ink Well Liner
Sep 30, 2018 7:03 pm
JUST LAUNCHED! Fetish Eyeshadow Palette
Sep 27, 2018 9:33 am
NEW + SUPER-LIMITED! Fetish Collection
Sep 26, 2018 7:00 pm
Create your own contour palette
Sep 23, 2018 7:32 pm
Watch Now 🎥 Easiest Winged Liner EVER
Sep 19, 2018 6:31 pm
Only a few hours left! 40% OFF all brushes
Sep 19, 2018 9:30 am
Ends Tonight! 40% OFF all brushes
Sep 19, 2018 4:07 am
Friendly reminder
Sep 18, 2018 9:03 am
Our Big Brush Sale starts NOW!
Sep 17, 2018 4:07 am
Don't miss out on FREE shipping!
Sep 16, 2018 12:00 pm
We bet you didn’t know this
Sep 16, 2018 4:07 am
Still deciding?
Sep 15, 2018 4:06 am
Don’t leave these behind…
Sep 14, 2018 12:03 pm
NEW! Customizable Magnetic Palette
Sep 14, 2018 4:06 am
You forgot something important…
Sep 13, 2018 6:32 pm
Video Alert! Lock-It Concealer Crème Tips & Tricks
Sep 11, 2018 6:31 pm
Watch + Learn: Lock-It Foundation
Sep 9, 2018 8:02 pm
Curated just for you
Sep 5, 2018 6:33 pm
JUST LAUNCHED! Mini Tattoo Liner Duo
Sep 3, 2018 7:00 pm
Only a few hours left to shop our epic sale!
Sep 3, 2018 12:02 pm
Last chance! Our EPIC SALE ends soon
Sep 1, 2018 10:01 am
FREE Makeup Bag, Mirror & Minis with every $75 order
Aug 30, 2018 3:12 pm
Limited time only! Up to 40% off
Aug 29, 2018 2:38 pm
Take your makeup on the move
Aug 28, 2018 2:02 pm
❗ NEW EVERLASTING SHADES ❗ Haze + Haze II
Aug 26, 2018 12:59 am
Ready to make it yours?
Aug 25, 2018 12:59 am
Give it one more look
Aug 24, 2018 12:59 am
We know you want this
Aug 23, 2018 6:32 pm
NEW! Mini highlighter, MEGA glow ✨
Aug 22, 2018 6:40 pm
Recreate Kat’s signature winged eyeliner
Aug 21, 2018 6:30 pm
🗡️ NEW! 🗡️ Dagger Tattoo Liner