Always an avid lover of oversized timepieces, Beth Smolen watched in utter shock as a seagull swooped up both her sandwich and watch from her beach towel in Miami April 2011. She then went looking for a replacement knock around watch, fearing that there were more kleptomaniac seagulls on the loose in South Beach. It was then that she discovered a huge gap in the timepiece market- the trendy, colorful rubber watches that she loved were all much to expensive. She decided it was 'time' to fill this void and so RUBR watch was born.
RUBR watch is the answer to a trendy, unisex, time piece that doesn't break the bank. With the ability to create custom color combinations, each RUBR enables you to make the watch a true reflection of who you are. Fashion perks aside RUBR is ultra light weight and water resistant, making it perfect for playing sports.
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