Check out the Klättermusen SS21 Editorial by 114.index
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Klättermusen SS21 Editorial by 114.index
One thing that inspires us is to see how Klättermusen is perceived in different communities and parts of the world. Here’s an excerpt of an editorial created by esteemed curator and outdoor community builder 114.index.
”For this project, I really had the vision of showing how versatile the equipment from Klättermusen is and to portray multiple looks via a narrative of the two models discovering somewhere new, where many environments exist so closely to one another. For me, Klättermusen evokes a certain emotion through its gear. Maybe it's because of how ergonomic it is when it's worn, or that you know there has been minimal impact on the planet when it was produced. Whatever it is, there's an element of safety that comes with such attention to detail and that's why I wanted to do this with Klättermusen, to show this off and to capture these emotions that not only I feel, but the rest of the team felt when creating this.”
