For the past few months, our lives have been overturned. Getting together, hugging each other, dancing, travelling … these pleasures are a distant memory. The overall mood has weighed us down while the accompanying restrictions are heavy and the consequences of this crisis very significant.
Together, we are more united than ever
At Louise Misha, the kindness that brings us together, the creativity we cultivate and joie de vivre we share have helped boost the team since March. Despite the overall uncertainty, we work hard so our collections can come together. We organize “zoom” conferences non-stop in our locked-down living rooms, we look for solutions to support our suppliers, many of whom have been extremely affected, we reinvent ways of communicating, we invest to digitalize our business relationships … each day that goes by helps us grow more on a human scale.
Together, we are more responsible than ever
This health crisis has no precedent. We must be resilient. Today more than ever, we want to be responsible and committed. By limiting our production runs’ ecological impact, by encouraging the use of second-hand clothing or even by giving a percentage of our profits to associations, we hope to promote a consumerism that is more respectful of Man and the environment.
Together, we are more mobilized than ever
In this unique context of the second confinement, our allegiance alternates between supporting, more than ever, our retail partners who’ve been so affected by the closing of their boutiques, the factories we’ve worked with so long who we adore as well as a desire to keep our company afloat and continue providing for our amazing team … in short, nothing is easy right now. So since the value we wish to concentrate on is “solidarity”, we decided to organize only one private sale this year with a slightly different profile.
Today is November 25th, the International Day for the Elimination of Violence against Women. So on this symbolic day we have decided to launch our second collaboration with the Federation by once again giving them 10% of our sales for a month.
In June 2020 we began a first collaboration with Solidarité Femmes. We set aside 10% of our sales during one month and thus gave the Federation 11,074€. This success gave us a desire to do things over the long-term.
