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3 Heatmap Tips To Boost Conversions

See exactly what's happening on your website by studying a Lucky Orange Dynamic Heatmap. Take a peek behind the curtain of visitor behavior trends.


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See exactly what's happening on your website by studying a Lucky Orange Dynamic Heatmap. Take a peek behind the curtain of visitor behavior trends.
 
 
Increase your conversions with Heatmaps
Heatmaps are an important tool for website optimization but aren’t much help if you don’t know where to use them.

Here are three ways to use heatmaps to identify optimization opportunities on your website.
1. Noticing low conversion rates on your product pages?

• Use a heatmap to identify where your visitors are clicking instead of your calls-to-action.
• Pay close attention to high-traffic areas of your site.
• Analyze why people click on certain elements over your CTA’s and consider re-positioning the elements on the page. 

2. Do you have a different conversion rate between desktop and mobile visitors?

Compare heatmaps from mobile and desktop visitors to identify any pain points that may be contributing to this difference.

If your website isn’t mobile-first, the user experience can vary significantly for people on their smart phones.

Extra tip: Search engines take mobile experience into consideration when ranking on the search engine results pages. Ensuring your site is mobile-friendly will not only improve conversions but will also help SEO. 

3. Are your dynamic elements optimized?

Pay extra attention to how users interact with dynamic page elements such as a carousel widget or an interactive menu, and look for patterns to identify areas where usability could be improved.
 

Learn more about heatmaps:
"Does your content pass the heatmap test?"

How to do it:
Login to Lucky Orange, go to Analytics ➡ Heatmaps. Then select the page URL you want to analyze.

Learn more about choosing which pages to analyze here.
 
 
 
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