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How to apply the Endowed Progress Effect

Here's how you can encourage people to complete your conversion process by adding a pre-completed step or two.

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Here's how you can encourage people to complete your conversion process by adding a pre-completed step or two.
 
 
How to use the Endowed Progress Effect to increase form conversions
There's a lot of psychology at play in the customer journey. And it all comes to a peak during the form completion process. 

Applied to web design, the Endowed Progress Effect argues that people are more likely to complete your checkout process if given artificial advancement toward that goal.

Here's the best way to use
Lucky Orange Announcements
Your announcement strategy should be just like the rest of your UX and marketing approach—equal parts proactive, targeted and respectful.

We recommend avoiding overusing announcements, including offering more than one during a single site visit. This can quickly turn away potential customers.

Want a more targeted experience? Only show announcements to a specific part of your audience with Lucky Orange filters like:

- Viewing a specific page
- Scrolling down a page a certain amount
- Spending a certain amount of time on the page
- Any custom event you've created

To find Announcements go to:
​​​​​​Communicate → Announcements → New Announcement
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From the Help Center: 
How to set up Announcements


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