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It's all about process

Here are the latest CRO strategies from the team at Lucky Orange, including why you should be using Conversion Funnels every day.

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Here are the latest CRO strategies from the team at Lucky Orange, including why you should be using Conversion Funnels every day.
 
 
This month, we've been talking a lot about a word people often shy away from: process.

Applied to form optimization specifically, a great process unlocks better and faster testing and leads to higher conversion rates without sacrificing the customer experience.

Our featured article today shares a step-by-step process for building better forms.

- The Lucky Orange Team


The Foolproof Form Optimization Process

The best forms move you from beginning to end quickly and without pause. The worst forms are clunky and ask for unnecessary pieces of information.

Great forms just make sense and clearly communicate what you can expect to receive in return for submitting your information—a piece of content, a price quote or a product shipped to their home.

Read more



4 signs of a failing optimization effort

The signs of a failing optimization effort can be subtle.

Unclear roles, bad goal-setting, over-complication and treating optimization as a “want” can result in frustrated, disjointed efforts. This creates an optimization process that doesn’t really optimize anything. 

Here's how you can build a CRO strategy that avoids common pitfalls and leads directly to increased conversions.

Read More


Why you should be
using Conversion Funnels

By tracking traffic through a Conversion Funnel, you make it much easier to spot problem areas on your site. 
If you see a large percentage of people falling off from one step to the next, watch Session Recordings to see what might be causing this behavior.

Ask questions like:

Are they reading something before leaving?

Are they clicking an element that takes them away from the site?

Is there something that's broken or not rendering properly and causing frustration?
 

If you have any questions about using Conversion Funnels on your site, let us know on Twitter @LuckyOrange.
 
 
 
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