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Make it dynamic

Using heatmaps to learn about your customers is a great idea. But what can you do with this tool to take things to the next level?

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Using heatmaps to learn about your customers is a great idea. But what can you do with this tool to take things to the next level?
 
 
Lucky Orange Newsletter | August 2021
How can I get more out of heatmaps?


"Dynamic" is a word that finds its way into descriptions of everything from leadership styles and corporate cultures to metropolitan areas and product lines.

Its implied meaning is one of energy and constant change. And that's exactly why we've used this word to describe our tool, Dynamic Heatmaps.

But what does this actually mean, and how can you use it to your advantage?

This month we're providing you with three concrete ways to get more out of Dynamic Heatmaps—by exploring the more dynamic functions of the tool. Check out the full video below.

Have a great day,

- The Lucky Orange Team


Three ways to get more out of Dynamic Heatmaps

If your CRO efforts have stalled, consider these three heatmap strategies the next time you study visitor behavior:



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Other goodies

8 strategies for website usability testing
(Via Lucky Orange blog)

Not only do highly-usable websites lead to a better customer experience, they also convert more visitors into customers.

But testing for usability can be complicated.

Here are eight ways you can test your site's usability and strategies for applying them across different types of pages and content sections.


Should your content be authoritative or agreeable?
(via The Content Strategist by Contently)

"On average, the most successful stories in fintech and B2B had even lower agreeableness scores."

Take a step back and look at your brand voice from afar. What emotions are you trying to build in customers? In this great post from Contently, they provide data-driven recommendations for voice based on industry and many other factors.


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Each month, the Lucky Orange team shares conversion optimization strategies with its global audience of growing businesses, agencies and enterprises.

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