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The news and strategies you need to optimize your business this month May 2021 Lucky Orange Newsletter

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The news and strategies you need to optimize your business this month
 
 
May 2021 Lucky Orange Newsletter
Qualitative Data & Our New Brand


Qualitative data doesn't show up in an automated spreadsheet.

It requires patience and a drive to find trends or solve problems through observation.  And putting qualitative data to work requires a strong understanding of how it can pair with quantitative data to paint a complete picture.

Our featured article this month provides strategies for collecting and taking action with powerful qualitative data. 

Have a great month,

The Lucky Orange Team

P.S. In case you missed our big brand news, we've also shared an update on that below.
 

What you need to know about qualitative data
 
When considering your website's user experience, it's easy to get caught up in numbers like time on page or form conversion rate. And while these numbers are vital, it's also important to understand the behavior that leads to these numbers.

The ability to find and apply qualitative data (much of what you can find in Lucky Orange) might be the missing piece of your optimization efforts. 

In case you missed it, we released a new brand identity earlier this month. We're excited to share this update and many more in the coming months. 

Check out the blog post linked below for more on why now was the perfect time for to release these updates.


Featured Partner: PageFly

Introducing PageFly, the must-have app to boost sales trusted by 90,000+ merchants

PageFly is the #1 Shopify page builder, trusted by Shopify and Shopify Plus merchants. The PageFly plugin allows you to create high-converting product pages, landing pages, homes pages and more in an easy drag-and-drop system. 

It offers several conversion-focused elements like product reviews, upsell and cross-sell, a countdown timer and subscription workflows. The best part? No coding required.


Other goodies

You're getting traffic, but no conversions. What's happening?
(via Inbound Marketing Agency)

For new and long-standing e-commerce businesses alike, higher traffic levels may not always result in increased conversions. When you see this happening, what might be going wrong? 


How Pinterest supercharged its growth team with experiment idea review
(via John Egan, Growth Engineer @ Pinterest)


High-quality ideas can come from anywhere. But how do we tell them apart from their close relative, the not-so-great idea? In this post, John Egan explores the positive impacts of experiment idea review.



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Each month, the Lucky Orange team shares conversion optimization strategies  to its global audience of growing businesses, agencies and enterprises.

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