This week at Mailjet

Happy New Year!

How long can we say that until it’s no longer the new year?

If one of your resolutions is to start planning ahead, you may be excitedly strategizing your 2023 campaigns right now. But you also may be a bit wary given the changes this year may bring. Luckily, email marketing still proves to be the first choice when it comes to which marketing channel brings in the most ROI – even in times of uncertainty.

We've collected the top email marketing trends of 2023 to help you to decide how to start. What will it be – hyper-segmentation and personalization? Interactivity? AI tools? The list goes on and the choice is yours.