A wise man once said, “Happiness can be found even in the darkest of times, if one only remembers to turn on the light.” So how come when it comes to dark mode, email marketers are finding more frustration than happiness?
We teamed up with Ascend2 to survey marketers about how they choose (or choose not) to incorporate dark mode into their campaign strategy. The results have been magicked into a snazzy infographic and our design experts turned the light on for dark mode because… who are we to challenge such wise advice?
Email marketers are accustomed to having to fight for that top inbox spot, but the holidays are our Everest thanks to the high sending volume. This is no time for deliverability issues.
So we asked Pathwire Deliverability Engineer, Alexandre Zibrick, for his expertise and he delivered. Get it? Alexandre provides key dates when sending volume is the highest, common mistakes to avoid, and last-minute checks that can save your reputation with an ISP (and your audience). Whether you’re sending a holiday message or important notifications during these high traffic months, make sure they’re hitting the inbox.
You may look at your audience list and see that your subscribers use Gmail, Yahoo, or Outlook and think they may not be impacted by the Apple privacy update. But keep in mind that these clients, among others, are accessible through Apple Mail and they may throw off your engagement and testing results.
We took a look at stats surrounding Apple products – who uses them, where they live, their income, preferred languages, etc. – to help you understand how hard these changes might hit your email marketing efforts, and what you should do next.
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