Save time and money with an email compliance audit
The email industry loves a good acronym. There’s CCPA, CAN-SPAM, and GDPR just to name a few. Each one comes with its own set of laws and regulations, so how do you keep track to make sure your strategy is compliant? Consider an email compliance audit.
The word “audit” makes this sound like a tedious task, but the benefits could save you a lot of headaches and money. When you’re finished, you’ll feel confident that you’re legally collecting and storing data, and your customers will be reassured that their information is safe with you.
In case you missed it, Email on Acid just launched a new video series – Notes from the Dev: Video Edition. Each month, our Senior Email Developer, Megan Boshuyzen, and fellow experts of the email community will discuss ideas, tricks, and solutions to email development woes.
Join Megan and her first guest, Nout Boctor-Smith, as they chat about how Nout achieved image rollover effects in a conference registration email for GitLab. Episode one is available now!
The intersection or personalization and data protection
Consumers want and respond to personalized experiences from brands, but also want to maintain the privacy of their personal data. Meanwhile, marketers recognize that a successful personalized experience requires personal data to be effective. Seems like a paradox doesn’t it?
In our latest blog, we dive into the privacy paradox, its impact on personalization, and got five keys to balancing email personalization and privacy straight from our General Counsel and Data Protection Officer, Darine Fayed.
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