You’ve heard of SMS, probably MMS, but what about RCS? Rich Communication Services (RCS) is advanced messaging that provides a more interactive experience for the customer. RCS fits great into an omnichannel approach, but there’s a lot to learn about it. We’ve laid out how it works, what brands are currently using it, and its benefits as well as limitations so you can decide if it’s right for your strategy.
So basically there are two new policies circulating the email industry. The American Data Privacy Protection Act (ADPPA) is essentially the U.S.’s version of GDPR, and the EU may be passing the Transatlantic Data Privacy Framework, which would protect EU data from American intelligence agencies. There’s no way we could TL;DR this for you, so we wrote a whole blog on it and what this could mean for email marketing and your chosen ESP.
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