It’s no wonder email marketing brings in a higher ROI than other forms of marketing. With one form of communication you can do it all: Educate your audience about your brand, nurture the relationship, and keep them engaged – all the components needed for a successful B2B email marketing strategy.
Whether it’s content, cadence, or measuring KPIs, B2B is a bit different than B2C marketing, and the planning of your strategy should be as thorough as the campaign itself. We’ve put together a guide that’s equally as thorough to help you achieve execution success.
Do you enjoy podcasts? Do you geek out over email? Do you have a sense of humor? Well then we have a treat for you: Mailgun’s podcast Email’s Not Dead Season 3 is here. Our team brings their reactions to industry news (ahem, Apple update) and provides insights that all marketers and developers will enjoy.
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