You know in high school when everyone respected the cool crowd with bad reputations? Fast forward and now being a geek is cool and so is having a good reputation. More specifically, sender reputation.
Mailbox providers analyze your sending behavior to judge whether you are trustworthy or spammy. It’s important to take precautions because as soon as one recipient flags you as spam, it spreads like a rumor and impacts your deliverability. We promise you’ll find no additional high school references in this blog, only tips on how to improve your reputation and deliverability.
Our Inbox Insights 2022 report found that 19% of email marketers believe their strategy is “very successful.” And if you’re scratching your head thinking, “Well, what in the world does that mean?” We’ve put together a handy dandy infographic with their five key habits so you can take your strategy from good to great.
While every industry, brand, and email strategy is different, there are always some best practices that can be applied to us all.
Our Email Editor provides endless possibilities when designing your email masterpieces, it’s a blank canvas waiting for your cursor brush. Just like a painting, your email color choices impact your final product and audience engagement. Interesting, right? Our friends at Email on Acid dove into the psychology behind color choices for email campaigns, how to use color to be effective, and most importantly, accessible in their latest article.
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