Inbox Insights showed us that even marketers who consider their strategy to be very successful face challenges such as increasing engagement, improving accessibility, and fixing deliverability issues. But to find out how to solve these issues, you first have to identify what to focus on. That’s where an email audit comes in.
We get it, an email audit sounds pretty daunting. You may be asking yourself: Where do I even start? What should I be auditing? Who should be involved? To stop your head from spinning, we broke down all of the answers in our latest article. Look on the bright side, imagine how accomplished and organized you’ll feel once it’s complete.
It’s official, the Rams and Bengals are on their way to the Super Bowl. Whether you’re in it for the actual game, the food, or the ads (let’s be real, it’s the ads), you’ll be among the 100 million viewers tuning in. Combine this volume with the fact that email marketing drives the highest ROI compared to other marketing channels and you’ve got yourself a golden opportunity.
Start strategizing with our tips on how to optimize your email campaigns before, during, and after February 13.
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