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-The results of the State of Your Spirit Survey are truly remarkable.

Email sent: Apr 29, 2021 1:35am
As much as 40% more people are now actively engaged in ANZAC Day and more are planning to be involved in future commemorations.

The ANZAC Spirit Burns Bright. 


A year after the global pandemic took away one of Australia’s most tightly held traditions – the freedom, to gather commemorate, and march on ANZAC Day - the ‘State of Your Spirit’ survey asked three simple questions: 

1: How did you commemorate ANZAC Day in 2020?  

2: How will you commemorate ANZAC Day this year?  

3; How will you commemorate ANZAC Day in the future?  


The results from the more than 3,004 people who participated in the survey are remarkable – showing the spirit that refuses to be daunted by outside forces, is alive and well in modern day Australians, as well as our veterans. 


Quite simply, the overwhelming preference of all Australians polled was to continue to conduct private Light Up the Dawn services at home or attend dawn services at local memorials and other places of commemoration, where possible.  

CEO of BrandNet – the owners of Military Shop, Army Shop, Navy Shop, and Air Force Shop, Mr. Stephen Davie said, ‘Naturally, we expected the numbers of people planning to attend a dawn service or event to increase with the lifting of restrictions this year but results clearly indicate that as many as 60% more people are now actively engaged in ANZAC Day. One of the good things to come out of COVID is that Light Up the Dawn provided people with a powerful, more intimate option to commemorate ANZAC Day their way – if they’re disabled, or vulnerable, perhaps, live in isolated areas without public transport, or have little children to care for. Light Up the Dawn saw neighbourhoods and communities across the country become more united than ever, and it’s clear that it’s set to become an integral part of the nation’s ANZAC Day activities.  


View the full report here.

Kerry Anne Russell ANZAC_Brightened-1

How did you Light up the Dawn? 


Just like last year, many people, like Kerry Anne Russell, chose to march to the end of their driveway and Light Up the Dawn for ANZAC Day with their own solemn ceremony last Sunday. We’d be deeply honoured to see and share any videos or images of how you chose to honour those who served. Please send these to [email protected]

Please feel free to share the ‘State of Your Spirit’ Survey Results with your family and friends as the results are truly remarkable and encouraging.  


BrandNet Pty Ltd, 65 Kembla Street, Fyshwick, ACT 2609, Australia, 02 6123 2990

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