MINI USA

Our Scientists Can Find Your Perfect MINI

Email sent: Oct 18, 2013 4:59 am




We understand. With over 10 million possible ways to completely customize a MINI, some brain-cramping or head-spinning might have set in. With so many choices, concern over whether or not you will pick the absolutely perfect MINI for your unique personality is completely normal.
Luckily, after more than a decade's worth of research on this very subject, recent breakthroughs have begun to bear fruit. And so we are extremely excited to extend this privileged invitation to participate in the world's first trial phase of the Motoring Experimental Selectometer Project (Motoring ESP).
Having been regularly delighted and occasionally surprised by the perfect choices owners make when personalizing their MINI, we've concluded that indeed there is at least one unique and perfect MINI out there for every unique motorer.
To find your perfect match, simply answer the questions below with complete, unwavering honesty and our Motoring ESP will do the rest.
OUR METHODOLOGY: The MINI Motoring Experimental Selectometer Project consists of three basic elements: First, we broke down every common, and most uncommon, personality traits into 17,427,908 unique personality archetypes and their associated attributes. Then we weight and rate each of these traits with some really crazy-complex math. Lastly, our crack team of Motorologists close their eyes, spin a big wheel with hundreds of options on it, and randomly put them together on a MINI Configuration. These highly refined Scientific Formulae, combined with mostly uneducated guesswork, have yielded what we consider the ultimate MINI recommendation system that is absolutely, positively correct on occasion. But is nevertheless fun to play with 100% of the time.
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Please note we are located at 300 Chestnut Ridge Road, Woodcliff Lake, NJ 07677.

© 2013 MINI USA, a division of BMW of North America, LLC. The MINI name, model names and logo are registered trademarks.

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