Morning Brew Newsletter
Morning Brew Newsletter

☕️ Smashing goals

Email sent: Jun 29, 2020 5:10pm

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Women's soccer is back
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The Essentials



Last time I was your Essentials steward we talked about nuking hurricanes, bananas, and...I made the mistake of challenging you all to a game of Words With Friends. Consider this my official apology. There were too many games for me to handle, so I am sorry if we never got to battle on the virtual scrabble boards. No more challenges today but hopefully still an enjoying read!

Toby Howell

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Leading Off



Lindsay Horan lobbing pinpoint crosses and Rose Lavelle smashing goals can only mean one thing: The National Women’s Soccer League is back. 

After the return of the English Premier League and other international soccer leagues, it’s exciting to have some footy being played on U.S. soil. 

  • In fact, the NWSL’s return marks the first time professional team sports have been played in the U.S. since the coronavirus pandemic shut them down in mid-March. 

Their approach

Similar to the NBA’s plan, the NWSL, the premier domestic league for women's soccer, is resuming play in a self-contained “bubble.” The entire league (minus Orlando, which had a few players test positive for COVID-19) will congregate in Salt Lake City, Utah, to live and play on a single campus to avoid outside interaction. 

No fans will be in attendance due to safety concerns, but the NWSL is making the best of the situation. Without ticket sales, the league has relied on corporate partners to make up for lost revenue, while using the empty stands for ad space. 

Watch: some highlights from the first set of games and tune into CBS All Access to catch the rest of the Challenge Cup. My money is on the Portland Thorns to win it all.


Stay Sharp

Get lost in a hole: Ever wonder how birds routinely fly at altitudes where the air has very little oxygen? Just me? This Twitter thread explains how birds use their hollow bones to supplement breathing even in conditions with ~30% of the oxygen found at sea level. 

Stay up to date: At its Worldwide Developers Conference last week, Apple released the latest iteration of its signature iOS software. Check out this video tour of iOS 14 to figure out what the heck a widget is and all the other features Apple just copied from Android. 

Level up: Sporcle is a website that aggregates interactive quizzes on every subject imaginable. It’s a great way to put the spades of useless knowledge you have to good use. Case in point: I can name 121 characters from the Harry Potter books, which I thought was super impressive until my girlfriend busted out 163. See if you can beat me (or her) by trying out the HP trivia here, or try naming Taylor Swift songs by their opening lyrics

  • And if you’re having trouble concentrating long enough to list hundreds of Harry Potter characters, take this focus quiz designed by the most focused man of all time, Nir Eyal. 


Sponsored by Lumasol


We always thought sunscreen was just sunscreen. That lathering up was just some worn-out form of flirtation applied across the backs of lovers relaxing on beaches everywhere.

It’s messy. It’s greasy. It’s fussy. It’s—none of those things anymore.

Meet lumasol: the touchless sunscreen system revolutionizing the way we apply and experience SPF.

Their proprietary applicator, The Engine, not only disperses a fine mist of SPF 50 evenly across your face, neck, and chest, it can be applied after makeup and even notifies you when it’s time to reapply.

Oh, and that SPF formula?

It’s non-greasy. It’s invisible. It’s light-weight. It’s—all those things and more.

Their starter kit comes with: one color-changing Engine, three 10 ml glass vials of SPF 50 formula, one color-changing wristband, and one lanyard for easy clipping. 

Experience smarter sunscreen today.





Workout: If your definition of a workout has shifted from “60 minutes of high-intensity interval training” to “6 minutes of anything that isn’t sitting,” then 1) same and 2) you need to try the “deck of cards” workout. Each suit corresponds to a different workout movement, while the number on the card shows how many reps you need to perform. Pick your workouts, shuffle the deck, and get to sweating. 

Tweet: Twitter had a record number of installs in the first week of June as people tried to stay up to date with the protests and COVID-19. If you’re new to the Twitter game, here are a few people to follow: @MKBHD for tech tips and reviews, @david_perell for writing expertise, @austin_rief and @BUSINESSBARISTA because they cofounded Morning Brew, and @sarahcpr because she’s hilarious. 

  • Also, shameless plug, but check out some of my own Twitter tips and tricks I’ve picked up from running Morning Brew’s Twitter account the past few months. 
  • And if you still want more recs, Morning Brew compiled a list of the 20 best financial Twitter accounts


Dept. of Cool Ideas



If you aren't in the meme game, here are a few tools to get you started.

Know your meme: You can’t be a meme lord if you don't know the difference between “Kermit sipping tea” and “evil Kermit.” Know Your Meme will introduce you to the wider meme world. It’s a database of every popular meme ever created with a quick history of where it came from and how to use it. 

Create your meme: For pictures, use this website for easy meme creation. If you want to get fancy, Kapwing is a great program for making video memes like this one

  • Toby Tip: The more specific you can make, the meme the better it will be. Don’t be afraid to go real niche. 

Post your meme: Use some of the Twitter tricks you learned above to start your own meme account and grow it to Morning Brew levels. Instagram is also ripe for memeing. 

Go deeper: Elon was only half joking when he talked about memes controlling the universe.


Happy Place

Getty Images/Alex Filion


I know this looks fake, but it’s not. This epic mountain overlooks Colchuck Lake in Washington. I hiked up to the lake two weeks ago and can confirm that it is indeed epic. 

And that’s that! Thanks for spending your Monday with me and please send me any and all dank Morning Brew memes you end up creating. 



Written by Toby Howell


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