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How Italian designer Mr Massimo Alba plans to create clothes for the future

Email sent: May 21, 2020 9:01am

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Mr Massimo Alba
Fashion
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Italian Designer Mr Massimo Alba On 007, Pasta And Creating Clothes For The Future
Words by Mr Chris Wallace
The James Bond effect – making icons of every garment and accessory 007 wears – can do wonders for a brand. Imagine what that could do to an independent designer such as Mr Massimo Alba and his team. This April, as the world readied for the premiere of No Time To Die, in which Mr Daniel Craig sports a light, dusty corduroy suit of Mr Alba’s design, we were all about to see. And then the world stopped, with Mr Alba’s own hometown and business HQ of Milan taking a particularly brutal brunt of the early wave of Covid-19.

At his home and in his incredible office, Mr Alba surrounds himself with plants, fun furniture and the kinds of art and books that can set him to dreaming or, as is often the case, working. Now, months into the lockdown, he still has those books and art to turn to, but not the people with whom he works, not the business. We called Mr Alba to see how he is designing for the future.

What recent times have shown me is how important the objects around me are – the books, the pictures, the things that I turn to for inspiration. What are the things that you’re turning to for inspiration?

I feel very comfortable because I have the chance to live in a beautiful house full of objects, full of books, full of records and CDs, so there is a lot of material. But it is not ordinary life; this is totally extraordinary. So I’m thinking, “What will happen when we’re able to get out again? What kind of collection do we produce?” Because it couldn’t be exactly the same.

So, my idea of the next collection is that maybe it will be based on a kind of calmness, a kind of book full of pictures or drawings, or something different. I don’t think we are going to present a collection the way we used to, at our showroom. Maybe we will have the chance to do something totally new and this is very exciting.

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