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Going greener: 5 things we do to reduce our impact

5 things we do to reduce our impact

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Sustainability at Muddy Puddles

5 things we do to reduce our impact

All-in-Ones Jackets Trousers Wellies Swimwear

5 Things We Do To Reduce Our Impact

Sustainability has been a main focus for Muddy Puddles ever since we started using recycled fabrics in our products over five years ago.

Although we’ve achieved many of our sustainable goals since then, we’re always striving for better!

We know our customers want transparency on the practices and materials in the products they buy. So, if you’re curious to know more, here are a few things we're doing to lessen our impact on the environment.


1. recycled fabrics


We are proud to say that 73% of our clothing collection is now made from recycled fabrics; the shell fabrics, linings and padding too. By 2025, our goal is to use recycled materials for our accessories and footwear.


2. Non-toxic waterproof finishes


For all our outerwear, we choose protective waterproof finishes that won't pollute the planet.

The PuddleFlex, Rainy Day collections and Puffer Jackets meet the Oeko-Tex Standard 100 - a certification which ensures the substances or processes used do not harm or pollute in any way.

The rest of our outerwear has a BIONIC-FINISH® ECO coating. This is a natural and chemical free technology that creates a high performing, water repellent finish.


3. Better packaging

You’ll notice when you shop with us that every customer order is sent out in a recyclable paper bag. Products are kept protected in biodegradable poly bags which can biodegrade in 1-3 months when placed in a normal bin.


4. Pass it on... clothing built to last


On the label of every garment, we write ‘Made to pass on to someone smaller than you’, encouraging our customers to extend its life cycle for as long as possible. Young explorers grow up fast, but our garments are so durable, they should last a good 20 years or more!


5. We donate our samples


Any rainwear and skiwear samples that get left behind from previous seasons all get donated to children’s charities and other amazing partners that put our products to good use.


over to you

Want to know more about our approach to sustainability and ethical standards?

Contact us on social media or get in touch with your questions at [email protected] We'll be happy to assist!




Waterproof Robe

UV Protective Sun Hat

UV Protective Surf Suit


EcoLight Puddle Suit

EcoLight Puddle Suit

EcoLight Rain Jacket

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Muddy Puddles Ltd, Co. Reg.4686418
85 Great Portland Street, London, W1W 7LT

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