Rolling Back Prices Like It's 2012

Email sent: Nov 24, 2020 9:40am

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To My Nectar Family,

This was me 8 years ago - I could have never imagined the journey that Nectar would have taken me on at that moment. It was a time when things were a bit easier, hangovers were not nearly as bad, and believe it or not, no employees were on the payroll (lots of help from friends and family though).

Since then, we’ve grown, hired an incredible team, had some highs and lows running smack into 2020, a year all of us will never forget. I thought a great way to cap off this year was to bring it back to those simpler days, offering our glasses at the price they were 8 years ago. $25 for all of our glasses. Our glasses have improved (I promise, I’m getting better at this thing every day) but this holiday season, our prices wouldn’t.

Through these years, the one constant for these past 8 years has been you, our amazingly loyal fans. I am incredibly thankful for each and every one of you. This is my best way of saying thanks and wishing for brighter days ahead from the Nectar family to yours.

Cheers, Sean

Nectar founder Sean Holmes and his Mom and brother assembling Nectar Sunglasses

PS: This is my actual email so be easy but if you have any great Nectar stories, I’d love to hear ‘em! Or feedback! Or anything really - just hit reply and let me know. It may take me a while to sort through and get back to you, but y'all make it all worth it.

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Rolling Back Prices Like It's 2012

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