Nudie Jeans Co

Selvage Lab by Nudie Jeans

Email sent: Mar 6, 2013 10:27 am

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Nudie Jeans co

Shrink to fit, washed, raw, worn in, sanforized, selvage, stretch, rigid. I could go on and on (not really) but what we want to show you this time is our Selvage LAB collection.

What we did was to borrow worn in Nudie Jeans from staff, friends, customers, musicians who have lived in their jeans and with the help form our special and very skilled laundry team we did exact replicas of them. As this wasn’t enough we used the finest selvage denims and trims made exclusively for this project and of course made them in a limited edition.

For those of you that been with us for a while you might remember that the LAB collection has been here before and you’re right. As we did with the Guado collection (remember?) we’ve searched and collected pairs from all of our stores to be able to offer you a close to full assortment in most styles. Enjoy!
Italian 13,75 oz selvage. The only word for this wash is aggressive.  At front the fabric has been broken then repaired. A lot. The mending has been reinforced from the inside. The base has a great, warm shade. The scrapings and moustaches are elegantly made and continuous over the side seam towards the back. 100% cotton.


The mending and repairs on these jeans tell a story of a great friendship. As you can see someone loved these jeans very much. So much he never wanted to let go of them. The specialists in the Lab laundry have passed this story on to you on this replica of an old pair of Nudie jeans. It’s made on a fantastic 14,5 oz Italian selvage with en extra wide selvage red stripe. Made in Italy.

This is our finest 13,5 oz denim from Japan and we've been using it since the day we started. The warp has been dipped 13 times in pure indigo on top of sulphur to create a unique green cast. The wash is a fine piece of denim art with a very authentic worn look. The original owner has stained his jeans with red and blue paint. The many mended holes are proof of love. 100% cotton. Made in Italy.
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