OC BTW* (*by the water) at the SuperPier in NYC this fashion week
Email sent: Sep 4, 2013 9:26 pm
Opening Ceremony BTW*
*by the water
At the SuperPier Hudson River Park
25 11th Avenue at 15th Street
September 5-12th 2013 11-7pm Sunday Hours 11-4pm
This New York Fashion Week, Opening Ceremony is taking over the SuperPier. GET READY. What is the SuperPier? Exactly what it sounds like: a vast industrial pier on the Hudson River, which, as of September 5th, will be where it's at. In addition to presenting our first ever catwalk show (featuring OC's Spring/Summer 2014 men's and women's collections), this week we will be hosting OC BTW* (*by the water), a pop-up marketplace occupying the cavernous southern end of the pier. Select vendors will set up for the week in shipping containers to create a pop-up mall featuring shops by Opening Ceremony, Rihanna for River Island, DKNY, and a newsstand presented by Lele Saveri and Alldayeveryday. Food vendors (you know we love to eat) will include ASIADOG, Spur Tree, Scharf & Zoyer, and more. Plus, big news: super baker Dominique Ansel (of cronut fame) will be unveiling his latest creation.
Shoppers will also be able to get their nails done by the one and only Naomi Yasuda at a special booth hosted by Estée Lauder and their picture snapped at a photobooth by Moto X. What else? Well, obviously there'll be new and exclusive products: from TENGA—with packaging inspired by OC's spring collection—from Coca-Cola Drinkware, and from the brand new Fall/Winter 2013 collections by DKNY Exclusively for Opening Ceremony and Rihanna for River Island. See you there!