Opening Ceremony

Love Me Tender: Introducing Opening Ceremony x Elvis!

Email sent: Aug 9, 2013 3:23 pm

Love Me Tender - View the Editorial

Love Me Tender:
Introducing Opening Ceremony x Elvis!

Long live the King! Today, as Graceland prepares for its annual Elvis Week celebrations, we launch our own tribute to the King of Rock and Roll: a capsule collection of Elvis-inspired ready-to-wear for guys and girls. To commemorate this special launch, we asked British photographer Jamie Hawkesworth to travel to Memphis and shoot the pieces on the incredible local people he met. With help from Elvis Presley Enterprises, the capsule celebrates the legend through a selection of archival photographs, famous song titles, and crystal details in the style of the King's legendary "Taking Care of Business" ring. See the complete collection here, as captured by Jamie around the city's fairgrounds, front yards, and wedding chapels.

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