OUTLIER

The Upgrade

Email sent: Jun 18, 2013 3:24 pm
Is this email not displaying correctly?
View it in your browser.


Hey Everyone,

Sometimes great ideas are already underfoot. Over two years ago we teamed up with Feit, and quickly realized that we could instantly upgrade any of our shoes simply by taking the insoles out of the Supermarines we created and putting them in whatever shoe we wanted. Clearly these insoles stood in a class of their own so we decided they deserved to step up as a solo act.
 
The magic is in the materials, especially the beautiful buffalo leather that Feit loves to use. The key is that it's both rather thick and quite dry for a leather, meaning it absorbs moisture well and molds to the shape of your foot, perfect for an insole.
Of course it's never as simple as it sounds, insoles come in two distinct shapes - flat and wedged, so we made both. The Flat ones are super straight forward, nothing but 100% pure buffalo leather, slide them into a shoe and it's all good. For the 8mm ones we needed a wedge material good enough to stand next to the buffalo leather. We added 8mm of cork in the rear for a firm and breathable shock absorption, and a thin layer of natural latex throughout for simple, clean cushioning. We then perforated the entire forefoot to add extra breathability for the ultimate in comfort.
 
Either way you like, the choice is clear, you can keep on rocking your old stepped on insoles, or get that pure raw goodness straight from us. Feel free to step on them yourself of course. 
WWW.OUTLIER.CC/UPGRADE
 

All the best,

Abe, Tyler and the Outlier crew

P.S. If you're looking to upgrade above the ankles, we've got a fresh supply of Ultralight Shorts in Red, Blue and Gray just in time for the hot weather. 

 


 

























 You are receiving this email because you signed up over at the Outlier website (www.outlier.cc).

Unsubscribe from this list.

Our mailing address is:
Outlier
402 Graham Avenue
PMB 200
Brooklyn, NY 11211

Add us to your address book

Copyright (C) 2013 Outlier All rights reserved.

Update your profile 
  

Other emails from OUTLIER

Dec 15, 2016
The Gift of Outlier (Six Six Packs and more)
Dec 13, 2016
A Heavyweight Drop and the Fabric of the Year (Ratchet Cuffs, Co/Weight Hoodies & Tees, Futureworks and Futuretapers)
Dec 6, 2016
The Dufflepack (plus Rolltop Dopps, Double Action Straps and more)
Nov 29, 2016
A Runweight High (Runweights, M-Back Tracks, Sternum Straps and Gift Six Packs)
Nov 15, 2016
A Cleaner Tailoring (60/30 Blazers, Classic Trousers and Chinos, plus Turtlenecks and More Merino)
Nov 3, 2016
Mutations in Material and Form (Dufflefleeces, Bandana Necks, Hooded Scarves, Balaclavas, Bombers, Capes and Purlings)