OUTLIER

A Perfect Black Tee and the New Rain Shirt

Email sent: Nov 29, 2012 3:47 pm

Is this your brand on Milled? You can claim it.

Is this email not displaying correctly?
View it in your browser.


Hey Everyone,

Most people think of "perfect" as an adjective, but here at Outlier we are more interested in perfection as a verb. Nothing is ever perfect and we are constantly in the act of perfecting everything we make.
 
Our Supermarine Rain Shirts are a great example. We are constantly testing variations, trying to get closer to that sweet spot where water resistance, breathability and weight merge into perfection. This time around we use a yarn dyed Italian woven version of our Supermarine fabric. It has a dense weave with lots of structure, but at 160gsm, it's wearable day and night during cooler seasons.
WWW.OUTLIER.CC/RAINSHIRT
 
There is one item where we've stopped, or at least paused, in our quest for perfect. Our Black Ultrafine Merino T-Shirts are as close to perfect as we can imagine right now, we just can't find a better black t-shirt out there. The secret is in the fabric. The ultrafine 17.5 micron merino that we use is the best fiber nature ever designed and it makes a stunning next to skin fabric. Incredibly soft, but at 190gsm it's more durable than most of the flimsy merinos you see; it's also the perfect weight to wear all year round. It stays dry, wards off odors like nothing else and looks amazing. Merino takes dark dyes with an incredible luster and it makes a deep dimensional black that doesn't fade, even after years of wear. A Perfect Black T-Shirt.
Our Near White Ultrafine Merino T-Shirts, on the other hand, are far more modest affairs. Quite frankly if you want the perfect bright white t-shirt, it's probably cotton and someone else makes it. Merino fibers are naturally off-white, and while we've pushed our providers to make ours as white as possible, you can't bleach it out like cotton so it's not an optical white. We make it for much more pragmatic reasons; it's the best possible merino for wearing under a white dress shirt.

While we're at it, our Northeast Pivot Shirt is here in new colors and the price is just a little closer to perfect at $98. If you're looking to cover your lower half, we just got a fresh supply of Slim Dungarees
 

All the best,

Abe, Tyler and the Outlier crew


 

























 You are receiving this email because you signed up over at the Outlier website (www.outlier.cc).

Unsubscribe from this list.

Our mailing address is:
Outlier
402 Graham Avenue
PMB 200
Brooklyn, NY 11211

Add us to your address book

Copyright (C) 2012 Outlier All rights reserved.

Update your profile 
  

Other emails from OUTLIER

Oct 10, 2017
Strong Moves into Autumn (Strongwool Hoodies, Snap Bandanas, Vests and Topcoats, plus a Duckworks Experiment)
Sep 26, 2017
Layers on Layers (Alphacharge and Doublefine)
Sep 19, 2017
The Strong Dungarees (plus GD Cottonweights)
Sep 6, 2017
The Merino Co/weight Collection (Two Hoodies, a Sweatpant and a Crewneck)
Aug 15, 2017
Two New Carry Experiments and a Set of Classics (Paper Nylon, Waterfalls, Dopps, Rolltops, Classics, Tees, and a new pack)
Aug 8, 2017
Three Experiments in Albini Merino Broadcloth (Y-Front, Hidden Placket and Button Up)