OUTLIER

The tl;dr Experiments

Email sent: May 22, 2013 3:49 pm

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Hey Everyone,

Experimentation is something very close to the core here at Outlier. We love to mess around, push things past their logical conclusions and see what crazy results come back. Since nearly day one we've been releasing experimental editions; small runs of product that we've personally tested, but want to get into a few peoples' hands to get more feedback.
 
As we've grown, our mailing list has gotten rather large for some of these small experimental runs; they sell out too quickly to be fair for the folks who open them later on. We're not going to stop experimenting, so we're trying something new with how we release them.
 
First up, we'll be limiting all experimental editions to one item per customer. We would have done this sooner but honestly our ecommerce software doesn't support it, so we'll be managing this manually.
 
The second change is more controversial, but experiments are for risk takers and we want to encourage that. So from now on, all experimental editions are exempt from our returns and exchanges policy. So buy at your own risk; if you don't like it or it doesn't fit, we're sorry, maybe they'll pay you for your tears on eBay.
 
The Experimental Tack Collar Shirt is the sum of many of our thoughts on where shirts could go. We took a traditional collar and pushed it. Why not redesign the neck opening and remove the top button so it sits open comfortably? While we were at it, we decided to lose the button down design and used bar tacks instead, so it never comes up. On top of that we finally decided to take our Blazed Cotton down that short sleeved path. The result is an open collared short sleeve shirt for those who don't want to button all the way up.
 
Also well worth noting that while the experiments might be risky and expensive, we've got plenty of our classic Cali Short Sleeve Pivots around at a much more reasonable price. Now with a wider neck too, if you just happen to like to button to the top.
 

All the best,

Abe, Tyler and the Outlier crew

 


 

























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Outlier
402 Graham Avenue
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