"This is a bit of self-promotion. I've got an exhibition on at the Design Museum in London at the moment and to go along with it the publisher Rizzoli have worked with me on this book, it's called 'Hello, my name is Paul Smith'!"
"A famous musician was in my office recently. I can't say who it was, but he picked-up this guitar I've done with ESP and started strumming on it and it has a really great sound! It would look good hanging on your wall even if you can't play it."
"We've worked on a really beautiful set of hand-cut wooden dominoes. They're particularly appropriate because my new shop at No. 9 Albemarle Street in Mayfair has one room where the walls are completely covered in dominoes!"
"There's a lot of great watches out there but this one, the Cambridge chronograph, has both a modern and military feel. The tan leather strap is lined in green suede, giving it that touch of something unexpected!"
"We do lots of brilliant bags, the women's one I'm especially drawn to is the Ziggy. I like it because its combination of different colours makes it almost Mondrian-esque. It's a great shape too and comes with a detachable shoulder strap."
"Not everybody wears cufflinks but if you know someone who does, we do some really fun ones. These little pencils that we have online are really well done and the perfect thing for a graphic designer, an illustrator or someone creative."
"I'm not sure I need to tell you about socks but we've got a great selection of colourful pairs; striped ones, polka dot ones, floral ones, everything! If you don't know what to buy for someone you can't go wrong with a pair of socks."