Today we open the doors to a new London shop at No. 9 Albemarle Street, a true destination for Paul Smith enthusiasts from around the world.
Significantly extending the pre-existing Paul Smith shop on the corner of Albemarle and Stafford Street, the new space expands into the neighbouring building and will sell clothing and accessories for men and women as well as a selection of furniture.
The building exterior features a bespoke, cast
iron panelled front and regency balustrade
which is set against distinctive black painted
walls. The façade discreetly incorporates Paul's
hand drawings, combining the entrenched
architectural traditions of the area with the
modernity of the Paul Smith aesthetic.
The interior is split into three main areas, each with an individual look and feel. An immaculately honed selection of sculptures, paintings and furniture are dispersed throughout the shop, creating the air of refined eclecticism that Paul Smith is famed for.
In conjunction with 'das programm', Paul Smith
hosts an exhibition of the work of Dieter Rams
at No. 9 Albemarle Street. During his tenure
as Director of the Design Department at Braun,
Dieter Rams initiated a ground-breaking
aesthetic philosophy, firmly rooted in the
principle of "less, but better". Lauded by
many as the master of minimalism he is one
of the world's most influential product
designers, the exhibition held at No.9 Albemarle
Street presents one of the world's largest
private collections of his work from 30th August
to 7th October.