A Note of Thanks – and a Gift – from Peet's

Email sent: Oct 31, 2013 3:24 pm

 Dear Peetnik,

Earlier this year, we updated our website,, with a new design and new technology. This update did not go as smoothly as we had hoped. We received very pointed feedback from many customers — and you may have been one of them — about challenges they experienced on the site.

We owe you an apology. We're sorry — the bottom line is that we made some mistakes. But we listened to your feedback, and the good news is we're making rapid improvements to our online experience. We're not done, but we are ready to reach back out to you today.

Visit us and you'll see:
Cleaner, faster checkout, with fewer "clicks" to place an order and
a clearer view of what you've added to your cart
Easier Subscriptions management with new add/edit functionality
Faster loading pages, and a quicker, more responsive site overall
Beloved products added back, such as our Coffee and Tea Tours
And we continue to enhance the site every week to make it easier for you to get the coffee and tea you love, with less hassle. As always, we welcome your feedback on what we've done, and have yet to do — email us at or contact our call center in California at 800.999.2132 (6am-6pm Pacific, M-F).

While considering what to write in this note, we were struck by a quote from author Margaret Lee Runbeck:

"Apology is a lovely perfume; it can transform the clumsiest moment into a gracious gift."

Hoping that our clumsiest moments are behind us, here's a gift to you: for the rest of 2013, enjoy free shipping on any order above $40 — subscriptions, gifts, or any other type of order (the only important exception is our recently re-launched coffee and tea tours, where discounted shipping is already included in the price). If you are a subscriber with a recurring delivery over $40, you don't need to do anything to take advantage of this for your subscription deliveries for the balance of 2013 — we will make the adjustment for you. For non-subscription orders, please enter promotion code 13FS40AG* at

Thank you again for being a Peetnik!


Dave Kris
Dave Burwick
President and CEO
Peet's Coffee & Tea
Kris Hinckley
Director, Customer Service
Peet's Coffee & Tea
      © 2013 PEET'S COFFEE & TEA  
 *Receive free domestic ground shipping on orders $40 or more. $40 minimum does not include taxes or shipping, per shipping address. If you select Next Day or 2nd Day Air shipping, the cost of domestic US ground shipping will be credited toward your shipping costs. Enter promotion code 13FS40AG during checkout at or by calling 800.999.2132. Offer is not valid in stores and does not apply to Monthly Coffee Tours or previous purchases. Cannot be combined with any other offer or discount. Offer expires on 12/31/2013, 11:59 p.m. (PST).

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Copyright 2013 Peet's Coffee & Tea. 800.999.2132

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