Revive Social
Revive Social

Social media engagement - a beginner's guide 🤝 (also: Facebook polls and Video Reach campaigns)

Email sent: Jan 29, 2020 5:56am
Vertigo Studio
Hey there,

It's Karol, from Revive.Social.

Here's what's been going on in social media lately:

What exactly is social media engagement? We all kind of know, but can we really define it in a meaningful way? More importantly, do you know how to measure and improve it? With 2020 well under way, we've decided to look into the topic of social media engagement and put together a beginner's guide, along with 5 tips you can use to promote social media engagement in 2020.

Using Facebook effectively becomes a tougher challenge every year. There are countless interface changes (which make managing your professional presence harder), not to mention the fact that Facebook is more eager to present users with promoted content rather than organic entries. One of the ways people have been working around that and finding ways to connect with their followers is through polls. Here are some universal tips and techniques on how to use Facebook polls effectively, along with examples of polls run by other brands.

Video is a very effective tool to incorporate into your marketing strategy. However, video is not only about producing video content yourself, but also about advertising your business in other people's content. This is about the latter. Launching an ad campaign on YouTube tends to be confusing. There are multiple ad formats and types, and it's not very clear how to manage them. To make this easier, Google and YouTube announced Video Reach campaigns. Here's everything you need to know about them.
The Revive.Social newsletter is where we share the latest goings on from the world of social media marketing. Feel free to forward this edition to whoever you think might benefit from the info. New signups here.

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