Revive Social
Revive Social

Social media SEO: how to optimize your profiles on major platforms ๐Ÿ“ˆ๐Ÿ“ข

Email sent: Jul 22, 2019 10:26am
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Vertigo Studio
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Hey there,

It's Karol, from Revive.Social.

Here's what's been going on in social media lately:

You probably know the value of SEO overall - how it takes a huge part in helping your website get discovered by people as they search for things on Google. But what about social media SEO? Is there even such a thing as social media SEO? In other words, can you do anything to your social media profiles that would make them more "discoverable" in Twitter search, Facebook search, etc? As it turns out, there's a lot of things that can be done indeed. Here's what you need to know about social media SEO.

To make your marketing efforts effective, you should know a couple of things about your customers. And by "a couple of things" I mean everything. Okay, maybe not everything, but you should at least know who those people are, what their ages are, their gender, location, income brackets, shopping habits, etc. All that info will make it a lot easier for you to craft an effective marketing message, an ad, or even a simple social media promo post. So, how do you get all that info? One of the most straightforward methods is via Facebook Insights. Here's how to use Facebook to create a customer persona.

If you enjoy running contests for your customers or audience then you should really look into doing so on Instagram. Why Instagram? The platform is almost perfect for these things, and especially sweepstakes. That's because there's room for beautiful visuals to go alongside, comments work great as a tool to get entries, you can use hashtags to get your content publicized and also to find certain types of users and promote your contest to them. But let's start from the beginning: here's your ultimate guide to running successful sponsored Instagram sweepstakes.
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The Revive.Social newsletter is where we share the latest goings on from the world of social media marketing. Feel free to forward this edition to whoever you think might benefit from the info. New signups here.

Cheers,
-Karol
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