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Chapter #6 - The Italian Tour: VERONA

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Separate but together.

Chapter 6 
The Italian Tour: VERONA

Once again, we’re continuing our tour of the Italian cities that have been the inspiration for our jewelry. Our trip started in Roberto Coin’s hometown of Venice, the muse for some of our most famous collections, including Venetian Princess and Palazzo Ducale.

Today, we’re proceeding with our visit to in the Veneto region, a region that has always been committed to work and to agriculture, with a longstanding tradition of craftsmanship and rural life that grandparents hand down to their grandchildren. Here, you can still find multiple generations living in country houses surrounded by greenery, in a magical time where the past meets the present to pass the torch. The Veneto region is home to three Italian cities that we have in our hearts, all three of which are famous throughout the world, each for its own reasons. We only need to travel a few kilometers from Venice to reach Verona, the city of Chapter 6.

It goes without saying that we’ll be talking about love, but we’ll also be telling you some curious facts that you might not know. After today, you’ll feel the love for Verona that we feel, the love that led us to dedicate our 2020 collection to the city. At the end of our Chapters and of this involuntary pause that’s keeping all of us on hold, we’ll be waiting to see you as you arrive on the horizon, ready to experience the tour of Italian cities that we’ve been telling you about I these days. Just remember to stop by to tell us all about your trip.


Roberto Coin presents

With the jewels in the Love in Verona collection, we continue our story of Roberto Coin’s ties to the Italian cities that have inspired him. In this story, the jewels act as precious ambassadors of an Italian beauty that reveals itself in an array of shapes and facets, just like diamonds do.

Everyone knows Verona, the city of Romeo and Juliet and its symbol of love in literature. One of Verona’s balconies has become one of the most visited locations in the world - the balcony under which Romeo, hidden by the darkness, spoke to Juliet. Today, its walls are covered with love notes, signatures and passionate phrases and not one person passes by without stopping, at least for an instant, to touch the place that is the epitome of forbidden love.
But not everyone knows that Verona is also home to a very special club. Every day since its foundation in 1930, Juliet’s Club has hosted a group of volunteers, women who are in love with love and with its city. These women read and answer the thousands of love letters that are sent to Juliet from all over the world; letters that are sometimes written by lovers in search of an answer and sometimes by those who simply want to share their feelings. Every letter is conserved in an archive, also located in the heart of Verona, which has come to be known as the official archive of love.
It isn’t by chance that Roberto Coin has dedicated his 2020 collection to this city, calling it Love in Verona. The same four-petal flower from the Princess family collections is part of the design of each piece. Here, Roberto Coin has repeated it along the entire surface of the jewels to evoke the architecture of the symbol of the city, the Arena Theater, and the seemingly infinite series of arches that run along its perimeter. The style of the jewels is a surprise; they aren’t rich in the poetic, ornamental details you might expect in an ultra-romantic collection. Instead, the collection is intentionally minimal. Roberto Coin chose this style because, for him, love isn’t full of contrivances; quite the contrary, love is something that’s as simple as it is powerful, but as history has taught us, simple almost never means easy.
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