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It’s here. Black Friday + Warehouse Sale.

Maybe our biggest one yet.

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November 25, 2022 2:08pm

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Black Friday Specials

Warehouse Sale

The doors are open.

Shop The Warehouse Sale

Shop The Black Friday Sale

Black Friday Flash Sales

BLKOUT-10

The Black Friday Sale begins Monday, November 7th, 2022 at 10:00 AM Pacific Time and ends Tuesday, November 29th, 2022 at 11:59 PM Pacific Time. Prices are as marked at roka.com and may not be combined with any other offers or discounts except where explicitly specified. Prices may not be retroactively applied to past purchases or items that are out of stock. Other exclusions may apply.

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ROKA

2214-A West Braker Lane

Austin, TX 78758

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· January 14, 2023 6:48pm

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· January 13, 2023 5:01pm

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· January 12, 2023 7:07pm

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· January 10, 2023 8:50pm

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· January 8, 2023 5:05pm

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· January 5, 2023 4:04pm

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· January 2, 2023 4:32pm

Buy 2 pairs. Get $100 off.

Snag our New Year prescription special.
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· December 31, 2022 6:33pm

Last day for $75 off your order.

Use our discount code on orders over $200.
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· December 29, 2022 5:05pm

Sun or shade—the prescription lens that does it all.

FSA/HSA covers photochromic, too.
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· December 27, 2022 4:52pm

Don’t forget: We accept FSA/HSA

Upgrade your eyewear for the new year.
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· December 24, 2022 6:22pm

Last call: Our Holiday Gear Up ends today.

Give yourself a holiday deal.
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· December 23, 2022 4:09pm

There’s still time for a gift card.

Give the gift that fits anyone.
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· December 21, 2022 4:41pm

The Holiday GEAR UP is WRAPPING UP 🎁

Grab our discounted gear for the holidays.
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· December 18, 2022 7:02pm

New drop: Up to 45% off our classic styles

Halsey and Zilker frames join our Holiday Gear Up
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· December 17, 2022 7:04pm

30% off never looked so good.

Ultralight heavyweight styles join our holiday sale.
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· December 16, 2022 4:06pm

Good tidings. Great deals.

Up to 45% off Barton styles for our winter sale.
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· December 16, 2022 3:46pm

Fresh Deal: Up to 45% off Barton styles

Take a bestseller home for the holidays.
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· December 15, 2022 9:05pm

Rare as gold 👑 Fast as lighting ⚡

New LTD™ drop—we’re going gold.
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· December 15, 2022 8:47pm

Give the gift of gold.

Our APEX frames like you’ve never seen them.
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· December 14, 2022 5:47pm

ROKA X Nick Symmonds

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· December 13, 2022 6:03pm

Now live: 40% off Maverick MX Wetsuits

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· December 12, 2022 6:07pm

Our Holiday Gear Up event is here! Daily deals + gifts under $100.

Check back every day for new sale items
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· December 11, 2022 7:07pm

Gifts under $100—the ultimate stocking stuffers.

No lumps of coal here.
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· December 11, 2022 6:36pm

Still looking for the perfect gift?

Gifts all under $100
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· December 10, 2022 6:11pm

Our Warehouse sale ends tomorrow!

Last chance for deep discounts on past-season and open-box gear.
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· December 9, 2022 7:06pm

Our gift to you? $75 off your order.

Use our seasonal discount code on orders of $200 or more.
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· December 7, 2022 4:32pm

Rory 2.0 is here. Spoiler: the sequel is better.

Featuring new tech for added comfort and functionality.
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· December 6, 2022 8:06pm

Elevate your holidays with...

Featuring new tech for added comfort and functionality.
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· December 4, 2022 6:09pm

The 2.0 update. Why we’ll never stop improving.

Our Best. Made Better.
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· December 4, 2022 5:12pm

Shop our warehouse! 👀

Limited Time. While Supplies Last.
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· December 2, 2022 3:31pm

It's eyewear upgrade season.

Now's the perfect time to use your FSA and insurance benefits.
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· November 30, 2022 12:20am

🕛 FINAL HOURS 🕛

Black Friday sale is over at midnight.
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· November 29, 2022 12:50pm

⏳ Last Chance! Sale ends tonight! ⏳

Up to 50% off sitewide + our best flash sales
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· November 28, 2022 6:12pm

⚡ Our biggest Cyber Monday ever is live! ⚡

Up to 50% off sitewide + our best flash sales.
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· November 27, 2022 5:47pm

Our best flash sales are back!

Cyber Monday starts now.
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· November 26, 2022 5:54pm

Get a bonus $25 gift card with every $100 gift card purchase

Give a little. Get a little.
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· November 25, 2022 11:08pm

Our best-selling sunglasses: Now only $100

Still looking? We’re still adding deals
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· November 25, 2022 4:41pm

Big Bold Black Friday Deals

Up to $85 off our Ultralight Heavyweight collection + up to 50% off sitewide
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· November 23, 2022 6:53pm

🕛 Ending tonight: The ROKA Classics flash sale 🕶️

Get up to an extra $40 off Black Friday pricing.
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· November 22, 2022 4:36pm

An extra Black Friday preview. 48 Hour ROKA Classics Flash Sale.

Get an additional 5-10% off the five sunglasses that started it all.
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· November 19, 2022 3:32pm

Find the perfect pair.

Up to 50% off Advanced Performance sunglasses.
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· November 18, 2022 6:18pm

Our fastest sunglasses. Our steepest deals.

4 days to get geared up.
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· November 17, 2022 6:32pm

🚨 These black friday deals end tonight! 🚨

Up to 55% off popular frames
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· November 17, 2022 4:51pm

Last Chance. Our Viper Swimskin flash sale is almost over.

43% off the world’s fastest swimskin.
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· November 16, 2022 5:43pm

Re-engineered classics. Flash sale. 48 hours only.

Get up to 55% off retro-inspired, tech-packed styles.
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· November 16, 2022 4:37pm

Our fastest swimskin + our best deal of the year. 48 hours only.

All the tech. All the speed. 43% off.
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· November 15, 2022 9:31pm

Join our NEW BLKOUT Strava Challenge!

Earn $20 off our Black Friday Sale!
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· November 15, 2022 8:01pm

Last chance–30% off on Sim Shorts

Offer ends at midnight.
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· November 14, 2022 8:34pm

🏊 SIM Pro II shorts 🏊 30% off for 48 hours only

Boost your pool sessions with your next secret weapon
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· November 14, 2022 5:45pm

Our BEST black friday deals

The deepest cuts. To get you geared up.
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· November 14, 2022 5:43pm

Black Friday–the deepest cuts.

Shop the best prices of the sale.
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· November 13, 2022 6:22pm

Our biggest best seller flash sale ends today

Get an additional 15% off Barton and Oslo styles.
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· November 13, 2022 5:51pm

Don’t miss out on your free goggles.

Buy 2 Get 2 Free ends today.
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· November 12, 2022 4:17pm

Upgrade any eyeglasses, RX sunglasses, or readers on us.

Free prescription lens upgrade (up to $90 value)
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· November 10, 2022 6:53pm

Our biggest sale. Our best sellers.

Our first flash sale starts now
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· November 9, 2022 4:03pm

A little black Friday Bonus….

Buy a $100 gift card, get $25 on us.
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· November 8, 2022 5:32pm

Fresh Black Friday deals updated daily

Don’t miss your chance to get equipped for what’s next.
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· November 7, 2022 7:20pm

⚫⚫⚫ Black Friday starts now ⚫⚫⚫

Get equipped with our best deals of the year
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· November 7, 2022 7:15pm

⚫⚫⚫ Our BIGGEST sale of the year is live ⚫⚫⚫

Get equipped. Black Friday starts now.
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· November 6, 2022 9:17pm

⚫⚫⚫ Tomorrow ⚫⚫⚫

Get your cart ready for Black Friday
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· November 4, 2022 3:04pm

New outlet styles added ‼️

We're making rook for new styles.
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· November 3, 2022 4:04pm

Go One More. Go all in.

ROKA x BPN is fire
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· November 1, 2022 4:31pm

Yes, this is performance eyewear

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· October 30, 2022 4:56pm

The Best Feeling Eyewear. Ever.

Smart upgrades. Big differences. The 2.0 update.
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· October 26, 2022 5:03pm

Upgraded and refined—our newest eyewear is here.

Our best. Made better.
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· October 22, 2022 4:47pm

Our End of Season Sale Ends at midnight!

Less than 24 hours left to gear up.
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· October 21, 2022 5:04pm

One of our best sellers, now just $99

Limited time only. While supplies last.
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· October 20, 2022 5:20pm

Advanced performance up to 30% off!

Hurry! Our End of Season Sale is wrapping up.
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· October 19, 2022 5:04pm

Fan Favorite: Rory frames are 40% off

Outstanding glasses at an amazing price
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· October 16, 2022 5:34pm

Take up to 40% off select eyewear styles

ROKA End of Season Sale
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· October 14, 2022 4:04pm

END OF SEASON EVENT: up to 40% off

Explore eyewear and gear
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· October 12, 2022 5:23pm

Our End of Season Sale is live 💥

Gear up for the next one with up to 40% off
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· October 10, 2022 5:11pm

🍁 Fall Colors 🍁

Gear up for the changing season
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· October 9, 2022 7:04pm

Ends today: 40% off Cambridge frames

The perfect blend of iconic style and cutting-edge engineering.
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· October 7, 2022 7:48pm

40% off Cambridge frames: 72 hours only!

Iconic look. Futuristic feel.
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· October 5, 2022 7:18pm

Partnering with Nick Bare to help you "Go One More"

Our latest LTD collab is live. Get them while they're here.
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· October 3, 2022 5:46pm

Are you race ready?

Gear up like the pros.
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· October 2, 2022 4:32pm

Up to 50% off end-of-season styles

Check out what’s been added to our outlet
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· October 2, 2022 3:46pm

🚨 Viper Swimskins are back in stock! 🚨

Gear up with the fastest swimskin in the world.
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· October 1, 2022 5:31pm

Our end of season best sellers—up to 50% off

Find your favorite styles and get geared up for what’s next
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· September 30, 2022 8:01pm

Last Call. Buy 2 R1 goggles. Get 2 for free.

Deal ends at midnight. Get it while you can.
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· September 30, 2022 3:02pm

These limited-edition suits will go fast 🏊‍♀️

Don't miss our Lucy Charles-Barclay swimwear collab.
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· September 29, 2022 4:20pm

Fall sunglasses—just as important as summer sunglasses

Get the right lens and frame for the season
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· September 29, 2022 3:02pm

World Championships: T-minus 8 days

Gear up like a pro
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· September 28, 2022 7:52pm

⚡ Buy 2 R1 goggles. Get 2 R1 goggles. ⚡

48 hours only. While supplies last.
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· September 28, 2022 7:51pm

⚡ Buy 2 R1 goggles. Get 2 R1 goggles. ⚡

48 hours only. While supplies last.
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· September 27, 2022 6:17pm

Barton is back (in stock)

Our best-selling frame is ready for anything
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· September 26, 2022 8:04pm

Lucy Charles-Barclay x ROKA

Limited edition swimwear collab coming soon.
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· September 25, 2022 6:29pm

End of season styles, now up to 50% off

Explore our outlet and gear up with some of our most popular frames