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How to make SEO less of a mystery

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4 ways to think about SEO
You spend hours on your social media accounts: editing photos, writing captions and optimizing for sales. Social media is a very effective selling tool for many online niches.

But there's another strategy that is even better: SEO. It's a little more complicated than posting to Facebook or Instagram, but most shoppers use online search when they’re ready to buy.

For many of our merchants, SEO is an exhausting mystery. There are too many things to learn and too much room for error, so they give up before they start to see results.

But search engine optimization is a big deal. After all, most shoppers start their search for products online. And the results that show up on the first page are usually the best option, so they don't keep scrolling past that first page.

SEO is a great way to figure out what your best shoppers are searching for. It helps you create the shortest possible buyer journey and get more eyes in front of your premium products.

SEO is the best way to get an edge on the big businesses like Walmart or Target who are investing more time and money in ecommerce than ever.

The best thing about SEO? Minimal investment. Once your SEO is set up correctly and you understand what to do, you just need to maintain with new content.  

This article talks about 3 quick ways you can update your ecommerce store for SEO before the holiday rush.

If you're new to keyword research and other SEO fundamentals, this guide can help you get started.

SEO isn't a big secret. SEO isn't beating an algorithm. It's not gaming the system. It's just a way to make the most of the content you're already adding to your site so it's easier for shoppers to find.

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