The top problem for online retailers at this busy time of year is managing customer expectations.
I was in Manhattan during Hurricane Sandy, and all power was out below 39th Avenue. With bridges and trains across the city shut down, many commuters headed to the city on foot to work for the
day.
I hailed a cab at 9 am that morning and headed uptown to stay with a friend. As I approached the door of her apartment, I heard a shopper complaining to a deli because the sandwich they wanted wasn't fresh.
COVID-19 has changed our lives in immeasurable ways, but it hasn't changed the high expectations of your customers.
So, how can you manage these expectations with limited resources and time? How can your business thrive during the busiest time of the
year? Take advantage of features in the Selz platform you may not be using. Add custom
fields to your order confirmation emails to get extra details on how your customers are feeling. Use custom receipts for upsells after purchase. Add real-time
shipping to counter hesitating retail shoppers and abandoned carts.
