Your Content Gaps are Golden Opportunities

What you cover in your content marketing comes down to providing answers for your customers. Those spring from questions they want answered, questions you want them to ask, and questions they haven't even thought to ask--yet. Those create potential gaps in your content (your full portfolio and individual pages). But don't think of it as a bad thing. Content gaps are golden opportunities.

A good content gap analysis builds on your existing work to point you in the right direction. Today we're sharing our tips (and steps using SpyFu) to really learn from what you already have in place. 

And don't forget--sometimes content gaps are gaps in quality and substance. We take an honest look at one of our own pieces in this article:
 

Run a Content Gap Analysis to Create Content People Crave
 

This article guides you through content gap analysis that you can do on your own. You can also lean on RivalFlow AI to take the wheel on analyzing individual pages from your website.

If you haven't seen it in the past few weeks, RivalFlow has added many ways to give you more control and customization--like swapping out the competitor page that we recommend with one of your choice. 

Next, we're adding a *highly* requested feature--get a project built on a page of your choice from your own website. Watch for the release very soon!