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My viral tweet was used for SF's "doom loop" story 🌁🐚

"Some of y'all need to touch grass."

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What began as digital documentation of my stroll around San Francisco turned into irrational pellets used to slingshot SF’s apparent decline.

The simple act of moving my upright body in a forward motion is a kinetic methodology I’ve grown fond of since setting up roots in San Francisco. It offers a specific well of joy — a celebration of an ability to drag around this tattooed bag of proteins and enzymes up and down different elevations. 

By nature, it’s an inherently neutral action; one would need to craft lofty fabrications and wax confabulatory to politicize going at a leisurely pace around San Francisco.

I’m not immune to such twists and bendings of reality, as it would seem. Why, you ask? Because what was initially posted as a heartfelt, albeit tongue-in-cheek, ode to San Francisoc’s scenic vistas and convivial charm was quickly molded by (mostly faceless) Twitter users this week to fit into the popular “doom loop” storyline about San Francisco.

On a less hellacious note: Bay to Breakers was made for fun 👹👟
Love it or hate it — and we'd wager most of us sit somewhere in between — Bay to Breakers is one of the most popular, beloved foot races on the planet. For one, its very foundation is built on being fun and not all too serious (though some do run for time).

 "It’s one of the oldest races in the world, and it’s built on being a 'fun run,'" says Aaron Triche, the merchandising director and “chief running expert” of the affordable shoe company Zappos — the company that fiscally sponsored this year's race — to Underscore. "As the years have gone on, spectators and race organizers have found ways to evolve the event and increase participation not just for runners, but spectators and residents as well. Bay to Breakers offers a chance to let that quirkiness out!"

My Tweet About a Literal Walk Around San Francisco Was Co-opted Into the City’s ‘Doom Loop’ Narrative

Read More

Why SF’s Bay to Breakers Race Is Rife With Community

In 1986, San Francisco’s Bay to Breakers race had a staggering 110,000 registered runners — cementing its place as one of the most popular foot races anywhere in the world. Keep Reading

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It’s the editorial equivalent of gaslighting — a lantern carried by no other than SF billionaire Michael Moritz. Keep Reading

I Was Offered to Own SF’s The Bold Italic. Then It Didn’t Happen.

What began as an opportunity to own one of San Francisco’s most beloved publications eventually collapsed — and would serve as a jumping point to start my own. Keep Reading

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