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Why did we choose 17.32% off for Presidents' Day?

Email sent: Feb 14, 2014 11:41 am
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George Washington was born in 1732. Go ahead and celebrate by taking 17.32% off for President's Day*
Valid on orders over $65, February 14 - 17.
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With every product you purchase, TOMS will help a person in need. One for One.™
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*17.32% off orders plus free shipping offer valid on all orders of $65 or more beginning Friday, February 14, 2014 at 12:01am PST, through Monday, February 17, 2014 at 11:59pm PST. Offer does not include purchase of gift card(s), tax, or shipping charges. This offer is valid only on orders shipped in the continental United States via UPS Ground Shipping only to one shipping address. Choosing any shipping method other than UPS Ground Shipping may result in normal shipping and handling charges. No promo code is necessary. Offer not valid on international shipments or other shipments outside of the United States. The shipping discount will be reflected in the shopping cart. This offer is valid only on purchases made through www.toms.com, and applies to new purchases only. Cannot be combined with other offers or discounts. TOMS Shoes, Inc. reserves the right to extend, modify, or discontinue this offer at any time without notice.
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