Touch of Modern

Why do Rolexes hold their value over time?

Email sent: Jun 27, 2013 6:03 pm

Design Spotlight
Thursday 6/27

Rolex watches are often regarded as the watches that hold their value best over time. There are many things that are unique to Rolex. All movements are made in-house. Even the steel used is 904L, which is harder than all others. The designs are classic and stand the test of time. A Rolex now looks an awful lot like a Rolex 50 years ago.

As a brand, Rolex has held its place in hearts of watch collectors and thusly, the prices for new Rolexes have increased over time, even beating inflation. That, in turn, pulls the secondary market up. A Rolex as an investment is still not as good as buying Apple stock in 2001, but you can enjoy wearing one while also feeling good about the money you spent.

Back by popular demand, vintage Rolexes are available again on TouchOfModern.

  Design Spotlight
NEW SALES TODAY Sales End in 5 Days
Vintage Rolex
Vintage Rolex

Timeless Luxury

BC Home   Impulse! Designs
BC Home

Peruvian Accents

  Impulse! Designs

Indulgent Glassware

Strelka   Black Sheep White Light

The Svelte Toolbox

  Black Sheep White Light

Eco-friendly Icelandic & Finnish Pelts

Jamo 360 S 35 HCS // Black   Shoe Deodorizer // Set of 3 Pairs
Vision Toaster // Red   Desk Set 1
Fallaces Sunt Rerum Species   Full Fogpen Vaporizer Kit with Case // Black
Artisan Edition Playing Cards // Black   Mood Rocking Bed
Bamboocycles   Hurmoso

Unique Urban Bicycles


Macho Trunks + Briefs

Smile Makers   Strotter
Smile Makers

Good Clean Fun


Free Your Hands

The Fundamental Shop    
The Fundamental Shop

Mathematically + Mythologically Inspired


Facebook · Twitter · Pinterest


You received this email because you are registered on If you believe you were sent this email in error, please safely unsubscribe


View this email in a browser


TouchOfModern - 423 Tehama St, San Francisco, CA 94103

Other emails from Touch of Modern

Mar 30, 2017
You don't see these every day
Mar 29, 2017
We've never seen a pushup done this way before. Take up to 65% off the newest in fitness & more.
Mar 29, 2017
Responsive LED Television Backlighting, Custom Black Rolex, Fine Italian Knives & More...
Mar 28, 2017
⚡ 24 Hours Only ⚡ 70% off Hublot, Graham, Cartier and more!
Mar 28, 2017
Electric Bikes, The Perfect Treehouse, RFID Passport Wallets, & More...
Mar 27, 2017
Unleash Your Inner Scientific Genius with this Wireless Digital Microscope + 20 More New Sales