Touch of Modern

Design Spotlight | 10 interesting facts about Rolex

Email sent: Sep 12, 2013 7:01 pm

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Design Spotlight
Thursday 9/12

1. In the original James Bond novels by Ian Fleming, 007 wore a Rolex Oyster Perpetual. Omega came onto the scene after supplying watches for the Goldeneye movie.

2. Rolex donates a large portion of its profits to charity.

3. It can take Rolex up to 5 years to make a watch because of its lengthy inspection process.

4. The Rolex Submariner defined the dive watch by introducing innovations like the rotating bezel and diver's extension link.

5. By request of its pilots, PanAm asked Rolex to produce a special watch that could display multiple time zones, which resulted in Rolex's GMT-Master.

6. The Rolex Milgauss is an antimagnetic watch specially designed for engineers working in power plants and labs.

7. Rolex increases its prices every year to keep up with demand and preserve the value of its watches as an investment.

8. Rolex is one of the few watchmakers still making their own movements. Most other brands that have "in-house movements" actually use modified movements purchased from ETA.

9. Rolex uses 904L steel, which is harder than all others. The industry standard for fine watches is 316L surgical steel.

10. Rolex produces a special edition of the Submariner for the Royal Navy's Frogmen Corps. This special Submariner is still standard issue for Frogmen today.

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