Touch of Modern

Why do Rolexes hold their value over time?

Email sent: Jun 27, 2013 6:03 pm

Design Spotlight
Thursday 6/27

Rolex watches are often regarded as the watches that hold their value best over time. There are many things that are unique to Rolex. All movements are made in-house. Even the steel used is 904L, which is harder than all others. The designs are classic and stand the test of time. A Rolex now looks an awful lot like a Rolex 50 years ago.

As a brand, Rolex has held its place in hearts of watch collectors and thusly, the prices for new Rolexes have increased over time, even beating inflation. That, in turn, pulls the secondary market up. A Rolex as an investment is still not as good as buying Apple stock in 2001, but you can enjoy wearing one while also feeling good about the money you spent.

Back by popular demand, vintage Rolexes are available again on TouchOfModern.

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